Primjena prognoziranja i napredne podatkovne analitike u alatima poslovne inteligencije

master's thesis

• Title (english): Application of forecasting and advanced data analytics in business intelligence tools
• Author: Krunoslav Šaravanja
• Mentor: Katarina Ćurko (mentor)
• Committee member: Božidar Jaković (predsjednik povjerenstva)
• Committee member: Ivan Strugar (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Informatics); Zagreb
• Defense date and country: 2022-07-11, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Business Informatics

Abstract

Poslovna inteligencija za cilj ima krajnjim korisnicima prikazati relevantne podatke kako bi pridonijela kvaliteti donošenja odluka, u čemu se služi raznim alatima i tehnologijama. Alati poslovne inteligencije u novije vrijeme nude mogućnosti integracije s raznim tehnologijama strojnog učenja i podatkovne analitike čiji je cilj dodatno unaprijediti mogućnosti izvlačenja korisnih informacija iz dostupnih podataka. Cilj teorijskog dijela ovoga rada je detaljnije se upoznati pojmovima i povijesti razvoja poslovne inteligencije. Praktični dio rada fokusira se na ispitivanje korištenja prognoziranja, klaster analize i „što-ako“ analize u alatu poslovne inteligencije Tableau.

Abstract (english)

Business intelligence aims to present relevant data to end users in order to contribute to the quality of decision-making, in which various tools and technologies are used. As of recently, business intelligence tools started to offer the possibility of integration with various machine learning and data analytics technologies, the aim of which is to further improve the possibilities of extracting useful information from available data. The aim of the theoretical part of this paper is to get to know the concepts and history of the development of business intelligence in more detail. The practical part of the work focuses on examining the use of forecasting, cluster analysis and „what-if“ analysis in the business intelligence tool Tableau.

• Keywords: poslovna inteligencija; prognoziranje; podatkovna analitika; klaster analiza
• Keywords (english): business intelligence; forecasting; data analytics; cluster analysis
• Language: croatian
• URN:NBN: urn:nbn:hr:148:828965
• Study programme: Title: Business Economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2022-07-15 09:41:39