CUSTOMERS ATTITUDES TOWARD THE USE OF SHARING ECONOMY OF PUBLIC TRANSPORT SERVICES

master's thesis

• Author: Barbara Kovač
• Mentor: Dora Naletina (mentor)
• Committee member: Hana Horak (predsjednik povjerenstva)
• Committee member: Ivana Štulec (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Trade and International Business); Zagreb
• Defense date and country: 2022, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

Numerous indicators show that the sharing economy in public transport, with the help of its strong flexibility as a market model, has adapted extremely well to the economic crisis caused by the COVID-19 pandemic. Consequently, this master thesis investigated the attitudes of users in the Republic of Croatia when it comes to the sharing economy as a business model used in public transport during the COVID-19 pandemic. From the obtained results of the conducted empirical research, it can be concluded that the respondents are familiar with the concept of the sharing economy. It is also evident that they are aware of more favorable prices related to the business model of the sharing economy in public transport. They consider these lower prices to be a distinct advantage of this business model. The empirical research conducted in the Republic of Croatia shows that the respondents prefer to use digital platforms of the sharing economy in transport compared to conventional forms of public transport. The results of the conducted research indicate that respondents are aware of the advantages of ordering and paying for rides through digital platforms of the sharing economy in public transport. The analysis of the results of the empirical research clearly points that the respondents will not stop using public transport companies that use the business model of digital platforms of the sharing economy (Uber, Bolt) and that they will not switch to conventional forms of public transport, since conventional forms of public transport pollute the environment less with carbon dioxide emissions. The conducted empirical research indicates the uncertainty of the use of public transport after the COVID-19 pandemic.

• Keywords: sharing economy; public transport; COVID-19 pandemic; The Republic of Croatia
• Language: english
• URN:NBN: urn:nbn:hr:148:452762
• Study programme: Title: Business economics; specializations in: Marketing in english, Managerial informatics, Management, Marketing, Trade and international business, Leadership; Course: Trade and international business; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2022-07-20 11:17:25