Percepcija studenata generacije Z o poželjnim osobinama vođe u kriznim uvjetima uvjetovanim Covid-19 pandemijom

master's thesis

• Title (english): Perception of generation Z students about the desirable traits of a leader in crisis caused by Covid-19 pandemic
• Author: Sandra Božić
• Mentor: Ana Krajnović (mentor)
• Committee member: Domagoj Hruška (predsjednik povjerenstva)
• Committee member: Mislav Ante Omazić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Organization and Management); Zagreb
• Defense date and country: 2022-09-06, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Organization and Management

Abstract

Suočavanje sa razornom pandemijom Covid-19 virusa koja je pogodila svijet zadnjih nekoliko godina te „novo normalno“ kao posljedica, prisililo je organizacije na suočavanje sa novim uvjetima u poslovanju i izazovima upravljanja ljudima. Sukladno tome, suvremeno vodstvo u organizacijama suočava se sa nepredvidivim okolnostima ali i dolaskom nove generacije zaposlenika na tržište rada. Svrha diplomskog rada je istražiti koje su poželjne osobine vođe u kriznim uvjetima uvjetovanim Covid-19 pandemijom iz percepcije studenata generacije „Z“ kao potencijalnih budućih zaposlenika. Upravo rezultati ovoga istraživanja uvelike mogu doprinijeti znanju u području vođenja pripadnika generacije „Z“ koji će u budućnosti sve više biti prisutni na tržištu rada kao i njihovo vođenje u kriznim situacijama kao potencijalnim prijetnjama budućem poslovanju. Teorijski dio rada sadržava tri poglavlja. U prvom poglavlju definirane su karakteristike pripadnika generacije „Z“, njihove prednosti i nedostaci te specifičnosti upravljanja novom generacijom zaposlenika. U drugom poglavlju definiran je koncept vodstva koji uključuje pojmovno određenje i definiciju vodstva te temeljne karakteristike vođe. Također, definirani su odabrani stilovi vodstva s naglaskom na pristup vodstvu temeljen na osobinama vođe. Specifičnosti upravljanja u kriznim uvjetima definirane su u trećem poglavlju koje obuhvaća pojmovno određenje poslovne krize, vrste poslovnih kriza, ulogu vodstva u kriznim situacijama te u konačnici obilježja krize uvjetovane Covid-19 pandemijom. Kako bi se utvrdile poželjne osobine vođe u kriznim uvjetima uvjetovanim Covid-19 pandemijom iz percepcije studenata generacije „Z“ provedeno je empirijsko istraživanje pomoću anketnog upitnika koji je distribuiran elektronskim putem studentima različitih studijskih programa. Dobiveni rezultati istraživanja pokazuju da nova generacija studenata osobine vođe smatra izrazito važnima, osobito u vrijeme krize. Prema njihovu mišljenju, inteligencija, odlučnost i hrabrost istaknule su se kao najpoželjnije osobine vođe u uvjetima krize.

Abstract (english)

Facing the devastating Covid-19 pandemic that has hit the world in recent years and the "new normal" as a result has forced organizations to face new business conditions and human management challenges. Consequently, modern leadership in organizations is facing unpredictable circumstances but also the arrival of a new generation of employees in the labor market. The aim of thesis is to investigate the desirable traits of a leader in crisis conditions caused by the Covid 19 pandemic from the perception of students of generation "Z" as potential future employees. The results of this research can greatly contribute to the leadership of generation "Z" employees who will be increasingly present in the future labor market as well as their leadership in crisis situations as potential threats to future business. The theoretical part of the paper consists of three chapters. The first chapter defines the characteristics of generation "Z" members, their advantages and disadvantages and the specifics of managing the new generation of employees. The second chapter, which defines the concept of leadership, includes the conceptual definition of leadership and the basic features of the leader. Also, selected leadership styles are defined with an emphasis on a leadership-based approach. The specifics of crisis management are defined in the third chapter, which includes the conceptual definition of business crisis, types of business crises, the role of leadership in crisis situations and ultimately the characteristics of the crisis caused by the Covid-19 pandemic. For purpose of determining the desirable traits of a leader in crisis conditions caused by the Covid19 pandemic from the perception of generation “Z” students, an empirical study was conducted using a survey questionnaire that was distributed electronically to students of different study programs. The research results show that the new generation of students considers leadership qualities extremely important, especially in times of crisis. In their opinion, intelligence, determination and courage stood out as the most desirable qualities of a leader in crisis conditions.

• Keywords: generacija „Z“; pandemija Covid-19; krizni menadžment; poželjne osobine vođe
• Keywords (english): generation „Z“; Covid-19 pandemic; crisis management; desirable leader traits
• Language: croatian
• URN:NBN: urn:nbn:hr:148:088291
• Study programme: Title: Business Economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to authenticated users
• Created on: 2022-09-06 14:44:16