Implementacija strategije kombinirane ekspanzije na primjeru društva za brokerske poslove u osiguranju i reosiguranju

master's thesis

• Title (english): Combined expansion strategy implementation on the example of a company for brokerage in insurance and reinsurance
• Author: Laura Magnabosca
• Mentor: Darko Tipurić (mentor)
• Committee member: Darko Tipurić (predsjednik povjerenstva)
• Committee member: Domagoj Hruška (član povjerenstva)
• Committee member: Lana Cindrić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Organization and Management); Zagreb
• Defense date and country: 2022-09-20, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Organization and Management

Abstract

U ovom radu bit će detaljno opisana strategija kombinirane ekspanzije te kako njezina ispravna implementacija može pridonijeti uspjehu poslovanja. Strategija kombinirane ekspanzije u ovom će se radu podatnije obraditi na primjeru društva za brokerske poslove u osiguranju i reosiguranju. Istraživanje je provedeno kroz detaljan razgovor s upravom poduzeća te analizom financijskih izvješća te izvještaja sa glavnim pokazateljima uspješnosti te njihovom usporedbom kroz godine poslovanja. Kroz istraživanje se kronološki pokazuju primjena i učinci strategije te kako su se strateške odluke odrazile na uspjeh poduzeća.

Abstract (english)

This paper will describe in detail the strategy of combined expansion and how its correct implementation can contribute to business success. In this paper, the strategy of combined expansion will be elaborated on the example of a company for brokerage business in insurance and reinsurance. The research was conducted through a detailed interview with the company's management and analysis of financial reports and reports with the main performance indicators and their comparison over the years of operation. Through the research, the implementation and effects of the strategy are shown chronologically, and how strategic decisions were reflected in the company's success.

• Keywords: strategija kombinirane ekspanzije; posredovanje u osiguranju i reosiguranju; konkurentska prednost
• Keywords (english): combined expansion strategy; insurance and reinsurance intermediation; competitive advantage
• Language: croatian
• URN:NBN: urn:nbn:hr:148:853268
• Study programme: Title: Business Economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to authenticated users
• Created on: 2022-09-20 17:02:47