Hrvatska kao cestovna destinacija i njena prednost u turizmu u uvjetima globalne pandemije

undergraduate thesis

• Title (english): Croatia as a road destination and its advantage in tourism in the conditions of global pandemic
• Author: Petra Požeg
• Mentor: Petra Barišić (mentor)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Tourism); Zagreb
• Defense date and country: 2022-09-21, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

Turizam je jedna od temeljnih aktivnosti unutar gospodarstva, a za Republiku Hrvatsku je od vitalnog značaja s obzirom da je velika većina gospodarstva upravo utemeljena na turističkoj aktivnosti. Republika Hrvatska prednjači kao jedna od posjećenijih destinacija, no prethodna 2020. godina koja je sa sobom donijela pandemiju COVID-19 izazvala je velik negativan utjecaj na turističku sezonu. Naime, zdravstvena pandemija zatvorila je cjelokupni svijet pa samim time i turizam. Ograničenja kretanja, karantene, zabrana putovanja i druge stavke izvedene u cilju smanjenja širenja zarazne bolesti dovele su do smanjenja turističke djelatnosti za čak 80%. Nakon postupnog otvaranja zemalja turistička potražnja usmjerila se na one „bliže“ destinacije, odnosno destinacije koje su cestovno pristupačne upravo radi navedenih zbivanja. Temeljni cilj ovog rada je istražiti cestovnu destinaciju, tj. Republiku Hrvatsku koja prednjači na ovim prostorima i koja je unatoč pandemijskoj godini izvukla iz turističke sezone koliko je bilo u mogućnosti.

Abstract (english)

Tourism is one of the basic activities within the economy, and it is of vital importance for the Republic of Croatia, given that the vast majority of the economy is based on tourism. The Republic of Croatia is in the lead as one of the most visited destinations, but the previous 2020, which brought with it the COVID-19 pandemic, caused a great negative impact on the tourist season. Namely, the health pandemic closed the whole world and thus tourism. Restrictions on movement, quarantine, travel bans and other items aimed at reducing the spread of infectious diseases have led to a reduction in tourism activity by as much as 80 %. After the gradual opening of the countries, the tourist demand was focused on those "closer" destinations, ie destinations that are accessible by road precisely because of these events. The main goal of this paper is to investigate the road destination, i.e. the Republic of Croatia, which is leading in this area and which, despite the pandemic year, got as much as possible out of the tourist season.

• Keywords: turizam; pandemija COVID-19; cestovna destinacija; Hrvatska
• Keywords (english): tourism; COVID-19 pandemic; road destination; Croatia
• Language: croatian
• URN:NBN: urn:nbn:hr:148:265817
• Study programme: Title: Business economy; specializations in: Trade business, Tourism business, Accounting and financial business; Course: Tourism business; Study programme type: professional; Study level: undergraduate; Academic / professional title: Stručni prvostupnik (Stručni prvostupnik)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2022-09-21 08:40:55