Utjecaj pandemije na prodajne procese u malom poduzetništvu s osvrtom na GoGreen pametne tržnice

master's thesis

• Title (english): The impact of the pandemic on sales processes in small business with a focus on GoGreen smart markets
• Author: Josipa Marić
• Mentor: Ivan Strugar (mentor)
• Committee member: Mladen Turuk (predsjednik povjerenstva)
• Committee member: Božidar Jaković (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Informatics); Zagreb
• Defense date and country: 2022-09-21, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Economics of Entrepreneurship

Abstract

Malo poduzetništvo u Republici Hrvatskoj od iznimnog je značaja prvenstveno zbog utjecaja na rast gospodarstva i otvaranja novih radnih mjesta uz mnoge druge dobrobiti.
Prodajni procesi u malom poduzetništvu podložni su promjenama na tržištu te kao takvi primorani konstantno prilagođavati se trenutnom stanju i uvoditi inovativna rješenja kako bi ostvarili prednost pred konkurencijom.
Pojavom pandemije COVID-19 poslovanje malih poduzetnika a samim time i prodajni procesi stavljeni su na veliki test, kako se što bolje prilagoditi novonastaloj situaciji te sačuvati poslovanje ali i zdravlje zaposlenika i klijenata.
Pod utjecajem pandemije u poslovanju i prodajnim procesima malog poduzetništva do izražaja dolazi informacijsko komunikacijska tehnologija koja se pokazala kao savršeni partner za prilagodbu novonastaloj situaciji na tržištu te dolazi do njene nagle primjene u svim područjima poslovanja.
Pandemija je utjecala na kupovne navike potrošača koji su se masovno počeli služiti internetskim servisima kako bi zaštitili svoje zdravlje te je na temelju takvog ponašanja nikao velik broj virtualnih tržnica što predstavlja revoluciju u prodaju proizvoda koji se tradicionalno nude na klasičnim tržnicama.

Abstract (english)

Small business in the Republic of Croatia is extremely important primarily because of its impact on economic growth and job creation, along with many other benefits.
Sales processes in small businesses are subject to changes in the market and as such are forced to constantly adapt to the current situation and introduce innovative solutions to gain an advantage over the competition.
With the appearance of the COVID-19 pandemic, the business of small entrepreneurs and thus the sales processes were put to a great test, how to better adapt to the new situation and preserve the business and health of employees and customers. Under the influence of the pandemic in business and sales processes of small businesses, information and communication technology comes to the fore, which has proven to be a perfect partner for adapting to the new market situation and its rapid application in all areas of business.
The pandemic affected the shopping habits of consumers who began to use online services to protect their health, and such behavior led to the emergence of a large number of virtual markets, which represents a revolution in sales of products traditionally offered in traditional markets.

• Keywords: poduzetništvo; prodaja; pandemija; virtualno; tržnica
• Keywords (english): entrepreneurship; sales; pandemic; virtual; market
• Language: croatian
• URN:NBN: urn:nbn:hr:148:193877
• Study programme: Title: Economics of Entrepreneurship; Study programme type: professional; Study level: specialist graduate; Academic / professional title: stručni specijalist/specijalistica poduzetništva (stručni specijalist/specijalistica poduzetništva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to authenticated users
• Created on: 2022-09-23 07:46:53