Utjecaj informativnih emisija na izbor prodavaonice

undergraduate thesis

• Title (english): The impact of newscasts on store choice
• Author: Deny Visintin
• Mentor: Sanda Soucie (mentor)
• Committee member: Sanda Soucie (predsjednik povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Trade and International Business); Zagreb
• Defense date and country: 2022-09-27, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

Tema završnog rada su informativne emisije, te njihov utjecaj na krajnjeg potrošača. S obzirom na sve veći utjecaj informativnih emisija na potrošače u ovome se radu stavlja naglasak na utjecaj informativnih emisija na krajnjeg potrošača, te kako informativne emisije usmjeravaju kupce na izbor prodavaonice i odabira finalnih proizvoda koji će potrošači biti spremni platiti. Tema je veoma aktualna u tijeku pandemije Covid 19 u kojoj potrošači u velikoj mjeri imaju veću mogućnost rada od kuće i tijekom koje su zatvoreni u svojim kućanstvima tijekom mjera samoizolacije. Potrošači u većoj mjeri gledaju i slušaju informativne emisije koje diktiraju i usmjeravaju kupce na sve dobre i loše strane s kojima se suvremeno društvo danas susreće. Na navedenu temu provedeno je istraživanje kvalitativne naravi. U istraživanju su sudjelovala 6 ispitanika, koja su izabrana namjerno i sukladno potrebama istraživane teme. Kao temeljni cilj istraživanja postavljaju se odluke potrošača na odabir prodavaonica uzrokovanih gledanjem informativnih televizijskih emisija. Tematske cjeline o kojima se želi saznati nešto više su: suvremene informativne emisije, korisni i ne korisni sadržaji informativnih emisija, utjecaj informativnih emisija na odabir prodavaonice u tijeku pandemije Covid 19 i utjecaj informativnih emisija na potrošače, ali i na proizvođače u hrvatskom gospodarskom sustavu.

Abstract (english)

The subject of the final thesis is news broadcasts and their impact on the end consumer. Considering the growing influence of news broadcasts on consumers, this paper emphasizes the impact of news broadcasts on the end consumer, and how news broadcasts direct customers to the choice of a store and the selection of final products that consumers will be willing to pay for. The topic is very relevant in the course of the Covid 19 pandemic, in which consumers to a large extent have a greater possibility of working from home and during which they are closed in their households during self-isolation measures. Consumers increasingly watch and listen to news programs that dictate and direct customers to all the good and bad sides that modern society faces today. Qualitative research was conducted on the mentioned topic. Six respondents participated in the research, who were chosen deliberately and in accordance with the needs of the research topic. The main objective of the research is consumer decisions on choosing stores caused by watching informative television shows. Thematic units about which we want to learn more are: contemporary news broadcasts, useful and not useful content of news broadcasts, the influence of news broadcasts on choosing a store during the Covid 19 pandemic and the impact of news broadcasts on consumers, but also on producers in the Croatian economic system.

• Keywords: informativne emisije; prodavaonica; Covid 19; potrošači
• Keywords (english): news broadcasts; store; Covid 19; consumers
• Language: croatian
• URN:NBN: urn:nbn:hr:148:923677
• Study programme: Title: Business Economics; specializations in: Trade Business Operations, Tourism Business Operations, Accounting and Finances, Business Secretary; Course: Trade Business Operations; Study programme type: professional; Study level: undergraduate; Academic / professional title: stručni/a pristupnik/pristupnica ekonomije (stručni/a pristupnik/pristupnica ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2022-09-27 10:13:24