Analiza održivosti lanca vrijednosti modne industrije

master's thesis

• Title (english): Analysis of the sustainability of the fashion industry value chain
• Author: Tea Krcivoj
• Mentor: Ines Dužević (mentor)
• Committee member: Sanda Soucie (predsjednik povjerenstva)
• Committee member: Mia Delić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Trade and International Business); Zagreb
• Defense date and country: 2022-09-27, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

U diplomskom radu analizirat će se održivost lanca vrijednosti modne industrije bazirajući se
na implementaciji spore mode u svijetu konzumerizma, kratkog vijeka proizvoda modne
industrije te nedostatka uravnoteženosti okolišnih, socijalnih i ekonomskih ciljeva. Naglasak u
radu će biti na razmatranju inovativnih pristupa u globalnim lancima vrijednosti modne
industrije kojima se ostvaruje veća razina održivosti poslovanja.
Cilj istraživanja je predstaviti skup smjernica i pozitivnih praksi koje dovode do unapređenja
održivosti lanca vrijednosti modne industrije. Predstaviti će se ključne karakteristike trendova
koji vode održivom razvoju, njihova implementacija te dugoročni učinci na održivost lanca
vrijednosti modne industrije uvažavajući perspektivu svih sudionika lanca vrijednosti.
Stručni doprinos ovog rada je sistematizacija znanja o inovativnim održivim praksama u
lancima vrijednosti modne industrije te oblikovanje održivog poslovnog modela za poduzeća u
modnoj industriji.
U svrhu sažimanja ključnih trendova i izdvajanja pozitivnih primjera u praksi koji mogu dovesti
do veće razine održivosti lanca vrijednosti bit će temeljito proučena sva dostupna literatura (
stručni članci, radovi) te će se provesti i analiza trendova do 2022. godine, odnosno i sam utjecaj
pandemije uzrokovane COVID-om 19 na promjenu trendova i budući održivi razvoj modne
industrije i njenih vrijednosti.
Metode koje će se koristiti u svrhu istraživanja su metoda analize, sinteze te metoda
kompilacije.

Abstract (english)

The thesis will analyze the sustainability of the value chain of the fashion industry based on the
implementation of slow fashion in the world of consumerism, the short life of fashion industry
products and the lack of balance of environmental, social and economic goals. Emphasis will
be on considering innovative approaches in the global value chains of the fashion industry to
achieve a higher level of business sustainability.
The goal of the research is to present a set of guidelines and positive practices that lead to the
improvement of the sustainability of the fashion industry value chain. The key characteristics
and trends that lead to sustainable development, their implementation and long-term effects on
the sustainability of the fashion industry value chain will be presented, respecting the
perspective of all participants in the value chain.
The professional contribution of this paper is the systematization of knowledge about
innovative sustainable practices in the fashion industry value chains and the creation of a
sustainable business model for companies in the fashion industry.
In order to summarize key trends and highlight positive examples in practice that can lead to a
higher level of sustainability of the value chain, all available literature (expert articles, works)
will be thoroughly studied, and an analysis of trends until 2022, i.e. the impact of the pandemic
itself, will be carried out. Moreover, this thesis analyses the impact of COVID 19 on changing
trends and the future sustainable development of the fashion industry and its values.
The methods that will be used for the purpose of research are analysis, synthesis and
compilation methods.

• Keywords: održivi razvoj; modna industrija; brza moda; spora moda; lanac vrijednosti; lanac opskrbe; zagađenje okoliša; održiva svijest
• Keywords (english): sustainable development; fashion industry; fast fashion; slow fashion; value chain; supply chain; environmental pollution; sustainable awareness
• Language: croatian
• URN:NBN: urn:nbn:hr:148:530942
• Study programme: Title: Business Economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2022-09-27 13:14:47