Stanje i perspektive razvoja enološkog turizma na području Sjeverozapadne Istre

undergraduate thesis

• Title (english): The status and perspectives of oenological tourism development in Northwestern Istria
• Author: Ela Šoljan
• Mentor: Josip Mikulić (mentor)
• Committee member: Josip Mikulić (predsjednik povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Tourism); Zagreb
• Defense date and country: 2022-09-28, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

Enološki turizam specifičan je oblik turizma, preko kojeg turist može doživjeti autentičnost turističke destinacije. Područje Sjeverozapadne Istre svojom dugom tradicijom vinogradarstva i proizvodnje vina omogućilo je visoko kvalitetan turistički proizvod koji se u promociju i marketing turističke zajednice afirmirao kao vinska destinacija. Kvalitetno organizirane vinske manifestacije i vinske ceste omogućuju jednostavan i brzi pristup vinarima i njihovim proizvodima, jedinstven doživljaj krajolika i lokalne zajednice. Ovakav razvitak doprinosi produženju turističke sezone, privlači turiste sa višom platežnom moći i omogućuje daljnji razvitak kvalitetne turističke ponude turističke destinacije.

Abstract (english)

Wine tourism is a specific type of tourism, trough which a tourist can experience the authenticity of a tourist destination. The region of northwestern Istria, with its long tradition of viticulture and wine production, has provided a high quality tourist product that, with the promotion and marketing of the tourist board, has established itself as a wine destination. Quality organized wine events and wine roads enable easy and quick access to winemakers and their products, a unique experience of the landscape and the local community. This kind of development contributes to the extension of the tourist season, attracts tourists with higher paying power and enables further development of a quality tourist product of a tourist destination.

• Keywords: turizam; vinogradarstvo; vinske manifestacije; vinske ceste; lokalna zajednica; enologija; turistička destinacija
• Keywords (english): tourism; viticulture; wine events; wine roads; local community; oenology; tourist destination
• Language: croatian
• URN:NBN: urn:nbn:hr:148:943990
• Study programme: Title: Business Economics; specializations in: Trade Business Operations, Tourism Business Operations, Accounting and Finances, Business Secretary; Course: Tourism Business Operations; Study programme type: professional; Study level: undergraduate; Academic / professional title: stručni/a pristupnik/pristupnica ekonomije (stručni/a pristupnik/pristupnica ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to authenticated users
• Created on: 2022-09-28 09:30:01