Kratki opskrbni lanac lokalne hrane i njegov utjecaj na održivost

master's thesis

• Title (english): Short supply chain and its impact on sustainability
• Author: Anita Mejašić
• Mentor: Blaženka Knežević (mentor)
• Committee member: Mia Delić (predsjednik povjerenstva)
• Committee member: Dario Dunković (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Trade and International Business); Zagreb
• Defense date and country: 2022-09-28, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

Svrha rada je istražiti djelovanje kratkog opskrbnog lanca i zašto se sve više proizvođača
okreće istom. Cilj je prikazati njegova temeljna obilježja, prednosti i nedostatke koji se
ostvaruju uključivanjem u takav lanac opskrbe i s kojim izazovima se susreću proizvođači te
kakav ima utjecaj na održivost. Objasniti će se zašto potrošači sve više preferiraju lokalnu
hranu i kakvo je njihovo mišljenje o lokalnim proizvođačima te koji su razlozi odabira
lokalno uzgojenih namirnica. Istraživanje je provedeno grupnom diskusijom između 14
mladih majki koje su međusobno raspravljale o lokalnoj hrani, njihovom mišljenju o lokalnim
proizvođačima i sudjelovanju u kratkom opskrbnom lancu koja se ogleda u ulozi potrošača.
Koristio se polustrukturirani anketni upitnik od 18 pitanja kojim se usmjeravao tijek
razgovora kako ne bi skrenuli s teme te kako bi obuhvatili sva područja potrebna za donošenje
zaključka. Samo dvije majke ne kupuju lokalnu hranu zbog nedostatka vremena i nedovoljno
raširenog asortimana proizvoda. Ostale majke dio namirnica nabavlja lokalno, a dio u
prodavaonici ili u vlastitom vrtu, ovisno o području u kojem žive. Smatraju da lokalna hrana
ima pozitivan učinak na lokalno gospodarstvo, razvoj lokalne zajednice, očuvanje okoliša i
bioraznolikosti te na zdravlje ljudi. Kupuju lokalno da bi podržale proizvođače u daljnjem
radu i napretku koji će rezultirati još kvalitetnijim i raznolikijim namirnicama čime će se
povećati ponuda hrane koju će u budućnosti moći kupiti.

Abstract (english)

The purpose of the paper is to investigate the operation of the short supply chain and why
more and more manufacturers are turning to it. The goal is to show its basic features,
advantages and disadvantages that are realized by being included in such supply chain and
what challenges producers face and what impact it has on sustainability. It will be explained
why consumers increasingly prefer local food and what their opinion is about local producers
and what are the reasons for choosing locally grown food. The research was conducted
through a group discussion between 14 young mothers who discussed local food, their
opinion about local producers and participation in a short supply chain which is reflected in
the role of consumers. A semi-structured questionnaire of 18 questions was used to guide the
flow of the conversation in order not to deviate from the topic and to cover all the areas
necessary to reach a conclusion. Only two mothers don`t buy local food due to lack of time
and insufficiently widespread range of products. Other mothers buy some of their food locally
and some in the store or in their own garden, depending on the area in which they live. They
believe that local food has a positive effect on the local economy, the development of the
local community, the preservation of the environment and biodiversity, and on people's
health. They buy locally to support producers in their further work and progress, which will
result in even better and more diverse foods and will increase the range of food that they will
be able to buy in the future.

• Keywords: kratki opskrbni lanac; lokalni proizvođač; potrošač; održivost; hrana
• Keywords (english): short supply chain; local producer; consumer; sustainability; food
• Language: croatian
• URN:NBN: urn:nbn:hr:148:541621
• Study programme: Title: Business Economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to authenticated users
• Created on: 2022-09-28 12:23:04