Inovacije kao izvor konkurentske prednosti u sektoru telekomunikacija

master's thesis

• Title (english): Innovation as a source of competitive advantage in the telecommunications sector
• Author: Duška Tarbuk
• Mentor: Ivana Kovač (mentor)
• Committee member: Mihaela Mikić (predsjednik povjerenstva)
• Committee member: Mladen Turuk (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Managerial Economics); Zagreb
• Defense date and country: 2022-09-28, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Economics of Entrepreneurship

Abstract

U današnje vrijeme konkurencija je sve veća, tržište se širi i poduzeća su jednostavno primorana konstantno ulagati u inovacije kako bi opstali na tržištu i bili konkurentni. Inovacije predstavljaju ključ opstanka na tržištu, a da bi poduzeće opstalo na tržištu, mora biti konkurentno, odnosno bolje od ostalih na tržištu. Potreban je stalan rast i razvoj poduzeća, do kojeg se dolazi ulaganjem u znanje, iskustva, tehnike, metode poslovanja, inovacije, novu tehnologiju i sl. Poduzeće koje karakterizira konkurentska prednost pokazuje da se razlikuje od ostalih konkurenata na tržištu, odnosno da svoju djelatnost obavljaju na različite načine od ostalih. Stalan rad na inovativnosti poduzeća povećava konkurentnost i upravo iz tog razloga su inovacije i konkurentnost poduzeća u međuovisnosti. Inovacijama se ne smatraju samo novi proizvodi, inovacije su i sami procesi proizvodnje ili pružanje usluga krajnjim korisnicima. Ukoliko poduzeće izradi nešto što netko drugi do sada nije implementirao na tržište, nešto što netko drugi ne može, ili napravi nešto na jeftiniji i ekonomičniji način od ostatka tržišta, tada to poduzeće ima veliku konkurentsku prednost.

Abstract (english)

Nowadays, competition is increasing, the market is expanding and companies are simply forced to constantly invest in innovations in order to survive on the market and be competitive. Innovations are the key to survival on the market, and in order for a company to survive on the market, it must be competitive, that is, better than others on the market. Constant growth and development of the company is needed, which is achieved by investing in knowledge, experience, techniques, business methods, innovations, new technology, etc. A company that is characterized by a competitive advantage shows that it differs from other competitors on the market, that is, that it performs its activities in different ways than others. Constant work on company innovation increases competitiveness, and it is for this reason that innovation and company competitiveness are interdependent. Innovations are not only new products, but also innovations are the production processes themselves or the provision of services to end users. If a company makes something that someone else has not yet implemented on the market, something that someone else can't, or makes something in a cheaper and more economical way than the rest of the market, then that company has a great competitive advantage.

• Keywords: inovacija; konkurentska prednost; telekomunikacije; održivost
• Keywords (english): innovation; competitive advantage; telecommunications; sustainability
• Language: croatian
• URN:NBN: urn:nbn:hr:148:617264
• Study programme: Title: Economics of Entrepreneurship; Study programme type: professional; Study level: specialist graduate; Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2022-09-28 12:38:11