ANALIZA KOMPARACIJOM RAZVOJA DIGITALNOG PODUZETNIŠTVA U POSLOVANJU MALIH I SREDNJIH PODUZEĆA U REPUBLICI HRVATSKOJ I EUROPSKOJ UNIJI

master's thesis

• Title (english): COMPARATIVE ANALYSIS OF DIGITAL ENTREPRENEURSHIP DEVELOPMENT IN CROATIAN AND EUROPEAN SMES
• Author: Valentina Blažević
• Mentor: Mihaela Mikić (mentor)
• Committee member: Marko Kolaković (predsjednik povjerenstva)
• Committee member: Mladen Turuk (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Managerial Economics); Zagreb
• Defense date and country: 2022-09-28, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Economics of Entrepreneurship

Abstract

Mala i srednja poduzeća su pokretač razvoja gospodarstva neke zemlje. Napredak informacijskih tehnologija doveo je do nastajanja digitalnog poduzetništva koje se još uvijek razvija u Republici Hrvatskoj, ali i u cijelom svijetu. U ovom diplomskom radu uspoređuje se razvoj digitalnog poduzetništva malih i srednjih poduzeća u Republici Hrvatskoj i zemljama članicama Europske unije. Analizom komparacije uočavaju se razlike u razvoju digitalnog poduzetništva malih i srednjih poduzeća RH u odnosu na druge države članice EU. Analizira se imaju li neke države članice Europske unije bolji napredak u razvijanju digitalnog poduzetništva malih i srednjih poduzeća u odnosu na Republiku Hrvatsku te koje su to države. Istraživanjem se pokazalo da je digitalno poduzetništvo u Hrvatskoj još u razvoju te da ima puno mjesta za napretkom. U odnosu na ostale članice EU Hrvatska se nalazi oko prosjeka EU.

Abstract (english)

Small and medium-sized enterprises are the driving force behind the development of a country's economy. The progress of information technologies led to the development of digital entrepreneurship, which is still developing in Croatia, but also in the world. This master thesis compares the development of digital entrepreneurship of small and medium-sized enterprises in Croatia and the member states of the European Union. The comparative analysis reveals differences in the development of digital entrepreneurship of small and medium-sized companies in Croatia compared to other EU member states. It is analyzed whether some member states of the European Union have made better progress in developing the digital entrepreneurship of small and medium-sized enterprises compared to Croatia, and which countries these are. The research showed that digital entrepreneurship in Croatia is still developing and that there is a lot of room for progress. In relation to other EU members, Croatia is around the EU average.

• Keywords: digitalno poduzetništvo; mala i srednja poduzeća; digitalne tehnologije; poduzetništvo; digitalizacija
• Keywords (english): digital entrepreneurship; small and medium enterprises; digital technologies; entrepreneurship; digitalization
• Language: croatian
• URN:NBN: urn:nbn:hr:148:848510
• Study programme: Title: Business Economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2022-09-29 10:40:14