Modeliranje sistemskom dinamikom kao pomoć poslovnom planiranju na primjeru farmaceutskog poduzeća

master's thesis

• Title (english): Modelling using system dynamics for business planning on the example of the pharmaceutical company
• Author: Roko Grgić
• Mentor: Mirjana Pejić Bach (mentor)
• Committee member: Andrija Sabol (predsjednik povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2022-09-26, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Metode modeliranja sistemskom dinamikom postale su nezaobilazan alat u modernom poslovanju koji služi za preglednu analizu kompleksnih i složenih poslovnih sustava. Ovaj rad upoznaje čitatelja s metodama modeliranja sistemskom dinamikom i njihovom primjenom prilikom planiranja poslovnih procesa. Naglasak je na planiranju procesa opskrbnog lanca farmaceutskog poduzeća koji se odlikuje složenim procedurama upravljanja. Korišteni su sekundarni podaci kojima se istražuje teorijska podloga modeliranja lanca opskrbe u farmaceutskom poduzeću. Razvijeni su poslovni modeli koji prikazuju: planiranje zaliha, planiranje potražnje, planiranje prodaje, planiranje troškova, model uvođenja novog proizvoda i prognoziranje prodajnih količina uvedenog proizvoda na primjeru farmaceutske industrije. Najvažniji zaključak proizašao iz analize prikazanih modela je kako u lancu opskrbe farmaceutskih poduzeća često postoje značajna kašnjenja između pokretanja kontrolne radnje i rezultata što se prilikom poslovnog planiranja mora uzeti u obzir. Prikazani modeli pokušavaju objasniti na koji način se može upravljati s oscilacijama i kašnjenjima u lancu opskrbe. Primjeri modela predstavljeni u ovom radu pokazuju vrijednost modela dinamike sustava u predviđanju i razumijevanju dinamike industrijskih modela.

Abstract (english)

System dynamics modelling methods have become an indispensable tool in modern business, which serves for the overview analysis of complex business systems. This paper introduces the reader to the methods of system dynamics modelling and their application when planning business processes. The emphasis is on planning the supply chain process of a pharmaceutical company, which is characterized by complex management procedures. Secondary data were used to investigate the theoretical basis of supply chain modelling in a pharmaceutical company. Business models have been developed that show: inventory planning, demand planning, sales planning, cost planning, a new product introduction model and forecasting of sales volumes of the introduced product using the example of the pharmaceutical industry. The most important conclusion derived from the analysis of the presented models is that in the supply chain of pharmaceutical companies there are often significant delays between the initiation of the control action and the results, which must be taken into account during business planning. The presented models try to explain how oscillations and delays in the supply chain can be managed. The model examples presented in this paper demonstrate the value of system dynamics models in predicting and understanding the dynamics of industrial models.

• Keywords: sistemska dinamika; poslovno planiranje; poslovno modeliranje; lanac opskrbe; farmaceutska industrija
• Keywords (english): system dynamics; business planning; business modeling; supply chain; pharmaceutical industry
• Language: croatian
• URN:NBN: urn:nbn:hr:148:146225
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2022-10-03 07:06:42