Usporedba poslovanja i financiranja Hrvatske radiotelevizije s odabranim komercijalnim i javnim televizijama

master's thesis

• Title (english): Comparison of operations and financing of Croatian radiotelevision with selected commercial and public televisions
• Author: Lucija Turković
• Mentor: Marko Primorac (mentor)
• Committee member: Hrvoje Šimović (predsjednik povjerenstva)
• Committee member: Dajana Barbić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2022-09-30, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Finance

Abstract

Poslovanje javnih televizija u svijetu kao i u Hrvatskoj vrlo je specifično zbog činjenice da se javne televizije financiraju na poseban način te ne djeluju na tržištu po isključivo tržišnim pravilima. U ovom diplomskom radu analiziran je način poslovanja i financiranja Hrvatske radiotelevizije te je dana usporedba poslovanja HRT-a i Radiotelevizije Slovenija kao javne televizije u usporednoj državi te usporedba poslovanja HRT-a i odabranih komercijalnih televizija koje posluje u Republici Hrvatskoj.
Cilj rada dati je detaljnu analizu poslovanja Hrvatske radiotelevizije te uvid u opravdanost i efikasnost trošenja financijskih sredstava građana koji značajnim dijelom financiraju poslovanje HRT-a. Također, rad će usporediti poslovanje HRT-a s komercijalnim televizijama u privatnom vlasništvu koje posluju po isključivo tržišnim načelima. Nadalje, cilj je dati i detaljnu usporedbu poslovanja HRT-a i Radiotelevizije Slovenija kako bi se uvidjele sličnosti i razlike financiranja i poslovanja javne televizije usporedne države.
Za potrebe ovog diplomskog rada korišteni su sekundarni izvori podataka koji uključuju stručnu i znanstvenu literaturu domaćih i stranih autora, objavljene financijske izvještaje, internetske stranice spomenutih televizijskih kuća te akademske baze podataka. Pri izradi analize poslovanja korištene su vertikalna i horizontalna analiza financijskih izvještaja spomenutih televizijskih kuća. Uz metodu analize u radu su korištene i metode deskripcije, sinteze, komparacije i klasifikacije.

Abstract (english)

The business of public televisions in the world, as well as in Croatia, is very specific due to the fact that public televisions are financed in a specific way and they do not operate according to market rules only. In this thesis, it is given the business and financial analysis of Croatian Radiotelevision, as well as the business and financial comparison of the Croatian Radiotelevision and Radiotelevision Slovenia as public television in a comparable country. Furthermore, this thesis gives comparision of business of Croatian Radiotelevision and selected commercial televisions operating in the Republic of Croatia.
The aim of the thesis is to provide a detailed analysis of the operations of Croatian Radiotelevision and an insight into the justification and efficiency of spending the citizens' financial resources, which largely finance the operations of Croatian Radiotelevision. Also, the thesis will compare the operations of HRT with privately owned commercial television stations that operate exclusively on market principles. Furthermore, the goal is to provide a detailed comparison of the operations of Croatian Radiotelevision and Radiotelevision Slovenia in order to see the similarities and differences in the financing and operation of the public television of the comparative country.
For the purposes of this thesis, secondary sources of data were used, which include professional and scientific literature by domestic and foreign authors, published financial statements, websites of the mentioned television companies, and academic databases. A vertical and horizontal analysis of the financial statements of the aforementioned television companies was used for the business analysis. In addition to the method of analysis, the methods of description, synthesis, comparison and classification were also used in the thesis.

• Keywords: javna televizija; Hrvatska radiotelevizija; usporedba poslovanja; RTV Slovenija; komercijalne televizije
• Keywords (english): public television; Croatian Radiotelevision; business comparison; Radiotelevision Slovenia; commercial televisions
• Language: croatian
• URN:NBN: urn:nbn:hr:148:472240
• Study programme: Title: Business Economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to authenticated users
• Created on: 2022-10-05 12:36:53