MASOVNI TURIZAM I NJEGOV UTJECAJ NA ODRŽIVI RAZVOJ TURISTIČKIH DESTINACIJA – PRIMJERI DUBROVNIKA, VALENCIJE I BARCELONE

master's thesis

• Title (english): MASS TOURISM AND ITS INFLUENCE ON SUSTAINABLE DEVELOPMENT OF TOURIST DESTINATIONS - EXAMPLES OF DUBROVNIK, VALENCIA AND BARCELONA
• Author: Jelena Pranjić
• Mentor: Josip Mikulić (mentor)
• Committee member: Josip Mikulić (predsjednik povjerenstva)
• Committee member: Oliver Kesar (član povjerenstva)
• Committee member: Kristina Bučar (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Tourism); Zagreb
• Defense date and country: 2022-09-30, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

Uz brojne pozitivne učinke, turizam poprima i određene negativne posljedice. Jedan od najvećih izazova u turizmu je masovni turizam. Cilj je analizirati razvoj masovnog turizma te njegov utjecaj na održivi razvoj turističke destinacije, konkretno na primjeru Dubrovnika, Valencije i Barcelone. Posljedice masovnog turizma su velike: prevelik broj turista, negativne posljedice na okoliš, pritisak lokalnog stanovništva - što rezultira iseljavanjem za vrijeme sezone, politički problemi u destinaciji (tko upravlja gradskim novcem), gubitak kulturnog identiteta i autentičnosti destinacije i zajednice koja živi. Gradski turizam u Europi obilježava rast, potiče ga agresivno spuštanje cijena, povoljni letovi i trend ekonomije razmijera koji nudi jeftin smještaj. Glavno pitanje je kako stati na kraj masovnom turizmu i kako upravljati destinacijom na ispravan način. Održivi razvoj je odgovor na ekonomske, ekološke, društvene i sociokulturne posljedice u destinacijama. Održivi razvoj omogućuje turističkim destinacijama da ostanu autentične i konkurentne na tržištu, s ciljem postizanja kvalitetnog okruženja kako bi zadovoljile sadašnje potrebe, bez da se pritom naruši zadovoljavanja potreba budućih naraštaja.

Abstract (english)

In addition to numerous positive effects, tourism also has certain negative consequences. One of the biggest challenges in tourism is mass tourism. The aim is to analyze the development of mass tourism and its impact on the sustainable development of tourist destinations, specifically on the example of Dubrovnik, Valencia and Barcelona. The consequences of mass tourism are great: too many tourists, negative consequences for the environment, pressure from the local population - resulting in emigration during the season, political problems in the destination (who manages city money), loss of cultural identity and authenticity of the destination and community. Urban tourism in Europe is growing, driven by aggressive price reductions, low-cost flights and a trend of economies of scale that offers cheap accommodation. The main question is how to put an end to mass tourism and how to manage the destination in the right way. Sustainable development is a response to the economic, environmental, social and socio-cultural consequences in destinations. Sustainable development enables tourist destinations to remain authentic and competitive in the market, with the aim of achieving a quality environment to meet current needs, without compromising the satisfactory needs of future generations.

• Keywords: masovni turizam; održivi razvoj; analiza; Dubrovnik; Valencija; Barcelona
• Keywords (english): mass tourism; sustainable development; analysis; Dubrovnik; Valencia; Barcelona
• Language: croatian
• URN:NBN: urn:nbn:hr:148:128691
• Study programme: Title: Business Economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2022-10-05 10:32:12