Primjena poslovne inteligencije u kontrolingu i njen utjecaj na transformaciju kontrolinga

master's thesis

• Title (english): The application of business intelligence in controlling and its effect on the transformation of controlling
• Author: Paula Novosel
• Mentor: Davor Labaš (mentor)
• Committee member: Davor Labaš (predsjednik povjerenstva)
• Committee member: Mihaela Mikić (član povjerenstva)
• Committee member: Božidar Jaković (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Managerial Economics); Zagreb
• Defense date and country: 2022-09-28, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Poslovna inteligencija postaje sastavni dio suvremenog poslovanja te njena primjena i značaj u gotovo svim područjima poslovanja sve više rastu. Njen značaj ponajprije se odražava u porastu efikasnosti, a time i konkurentnosti poduzeća, te se stoga sve više ulaže u razvoj poslovnih sustava temeljenih na poslovnoj inteligenciji. Predmet ovog rada predstavljaju kontroling, kao stručna podrška menadžmentu i poslovna inteligencija, odnosno sustavi za potporu poslovnom odlučivanju, te njihova sinteza koja predstavlja suvremeni oblik kontrolinga. Teorijskim i empirijskim dijelom rada se nastoji utvrditi odnos između poslovne inteligencije i kontrolinga, te podići svijest o sve većim promjenama unutar kontrolinga i same transformacije kontrolinga kao profesije, uzrokovanim digitalnom transformacijom poslovanja.

Abstract (english)

Business intelligence is becoming an integral part of modern business and its application and significance in almost all areas of business is growing. Its importance is primarily reflected in the increase of efficiency, and thus the competitiveness of companies, therefore more and more is invested in the development of business systems based on business intelligence. The subject of this paper is controlling, as a professional support to the management, and business intelligence, or systems to support business decision-making, and their synthesis, which is a modern form of controlling. The theoretical and empirical part of the paper seeks to determine the relationship between business intelligence and controlling, and raise awareness of the growing changes within controlling and the transformation of controlling as a profession, caused by the digital transformation of business.

• Keywords: Kontroling; digitalizacija; poslovna inteligencija; transformacija kontrolinga; razvoj poslovnih sustava; efikasnost poslovanja
• Keywords (english): Controlling; digitalization; business intelligence; transformation of controlling; business systems development; business efficiency
• Language: croatian
• URN:NBN: urn:nbn:hr:148:857093
• Study programme: Title: Business Economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2022-10-06 12:22:07