UPRAVLJANJE KONTINUITETOM POSLOVANJA U INDUSTRIJI ORGANIZACIJE DOGAĐAJA NA PRIMJERU PODUZEĆA MPG

master's thesis

• Title (english): BUSINESS CONTINUITY MANAGEMENT IN THE EVENT INDUSTRY WITH INSIGHTS FROM MPG
• Author: Ana Katarina Frković
• Mentor: Ante Vuletić (mentor)
• Committee member: Davor Labaš (predsjednik povjerenstva)
• Committee member: Ena Pecina (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2022-09-29, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Organization and Management

Abstract

Kontinuitet poslovanja je skup poslovnih proces i metoda pomoću kojih se poduzeće oporavlja od krize i nastavlja s uspješnim radom. Upravljanje korporativnim kontinuitetom glavni je cilj sustava kako bi se osigurao kontinuitet alokacije proizvoda i usluga, poslovni procesa i ljudskih potencijala. Pandemija COVID-19 odličan je primjer događaja koji zahtijeva dobro oblikovanu strategiju kako bi organizacija nastavila s radom i napredovanjem. U ovom radu glavni naglasak stavljen je na utjecaj pandemije na industriju događanja, što je analizirano kroz dubinski intervju s direktorom marketinške agencije MPG. Kontinuitet poslovanja predstavlja jedan od ključnih ciljeva koje poduzeća moraju ispuniti kako bi bile učinkovite i kompetentne na suvremenom tržištu. Glavna ideja kontinuiteta poslovanja je zaštita informacija u slučaju nastupanja krize, odnosno osigurati dostupnost informacija i likvidnost. Ako se kontinuitet poslovanja ugrozi, organizacija može trajno izgubiti povjerenje svojih korisnika što je važno za svaku organizaciju i za sve vrste poslovanja.

Abstract (english)

Business continuity is a set of business processes and methods by which a company recovers from a crisis and continues its successful operation. The main goal of business continuity management is to ensure the continuity of all operations, allocating products and services, business processes, and human resources. The COVID-19 pandemic is an excellent example of an event that requires a well-designed strategy to keep an organization operating and thriving. This paper focuses on the impact of the pandemic on the event industry with insights from the director of the MPG marketing agency. Business continuity is one of the critical goals companies must fulfill to be efficient and competent in the modern market. The main idea of business continuity is to protect information in a crisis, ensuring the availability of information and liquidity. If business continuity is threatened, the organization can permanently lose the trust of its users, which is essential for every organization and all types of business.

• Keywords: poslovni kontinuitet; organizacija događaja; Covid-19; upravljanje rizicima
• Keywords (english): business continuity; event organization; Covid-19; risk management
• Language: croatian
• URN:NBN: urn:nbn:hr:148:857016
• Study programme: Title: Business Economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2022-10-20 12:26:19