The role of disruptive innovation in the development of luxury watch industry

završni rad

• Autor: Marko Čukman
• Mentor: Goran Vlašić (mentor)
• Član povjerenstva: Goran Vlašić (predsjednik povjerenstva)
• Ustanova koja je dodijelila akademski / stručni stupanj: Sveučilište u Zagrebu; Ekonomski fakultet; (Katedra za marketing); Zagreb
• Datum i država obrane: 2021-09-10, Hrvatska
• Znanstveno / umjetničko područje, polje i grana: DRUŠTVENE ZNANOSTI; Ekonomija; Marketing

Sažetak

Watch is often regarded not only as a thing which shows time, but as a way
to express yourself and say a lot without saying anything. This exact thing is what
luxury watches industry is based on, watches that represent the wearer through their
brand perception and brand image. Brands such as Audemars Piguet, Rolex and Swatch
have been building the brand image for dozens of years now in order to approach the
highest number of buyers possible. Aside from the brand image, the brands are
developing technology which separates them from the competition. Disruption created
by the brands mentioned in this paper has left an indelible impact on the world of
watchmaking. What is even more, disruptive innovators are the ones who have
positioned the industry in the position where it is today, and their importance will be
understood to the fullest in the future when all the work they have done comes to the
surface.

• Ključne riječi: Disruptive Innovation; Luxury Watches; Rolex; Swatch; Tag Heuer; Seiko; Jean-Claude Biver
• Jezik: engleski
• URN:NBN: urn:nbn:hr:148:813963
• Studijski program: Naziv: Bachelor Degree in Business; Vrsta studija: sveučilišni; Stupanj studija: preddiplomski; Akademski / stručni naziv: sveučilišni/a prvostupnik/ prvostupnica(baccalaureus/ baccalaurea) ekonomije (univ.bacc.oec.)
• Vrsta resursa: Tekst
• Način izrade datoteke: Izvorno digitalna
• Prava pristupa: Otvoreni pristup
• Datum i vrijeme pohrane: 2021-09-29 10:53:17