Food store choice factors among Generation Y in West Herzegovina

diplomski rad

• Naslov (hrvatski): Kupovne navike milenijalaca u prodavaonicama hrane u zapadnoj Hercegovini
• Autor: Marko Kolobarić
• Mentor: Sanda Soucie (mentor); MBZ: 246584
• Ustanova koja je dodijelila akademski / stručni stupanj: Sveučilište u Zagrebu; Ekonomski fakultet; Zagreb
• Datum i država obrane: 2021-09-30, Hrvatska
• Znanstveno / umjetničko područje, polje i grana: DRUŠTVENE ZNANOSTI; Ekonomija

Sažetak

Consumer behavior can be characterized as the dynamic interaction and active work associated with the securing, assessment, use, and removal of services and products. The purchasing system starts in the personalities of shoppers, prompting the disclosure of options between items that can be procured with their overall benefits and drawbacks. The decision to buy a product is a complex process that is influenced by many factors and consumers today have a wide range of retail forms to choose from. They choose these forms according to their wishes and needs. When making purchasing decisions in a particular store, consumers are guided by a number of criteria (characteristics) such as: distance, price of products and services, width and depth of range, services, parking options, etc. Food stores are stores which sell fresh or packaged foods mostly dealing in the retail sector. These decisions can be affected by many factors that can be both internal and external. Millennials in West Herzegovina as a group is not much researched. Consumers in B&H are more responsive to promotional promotions such as free gifts, bonus packages, coupons, free samples, sweepstakes and a range of other incentives created through sales promotional tools. The purpose of this study was to look into the elements that influence Millennials' food store choices in Western Herzegovina. An online survey of 111 respondents in Western Herzegovina was used for this study. Millennials in Western Herzegovina usually go food shopping almost every day of the week. They spend around 50-300 BAM in food stores weekly. The most important factor in choosing a food store for Millennials in Herzegovina is that the store has products that are fresh and of high quality. Most of them choose the supermarket as their store of choice. Millennials in Herzegovina attach a lot of importance to product quality, so most of them say they would travel 20 minutes because of a specialty grocery store. In addition, Millennials in Herzegovina overwhelmingly choose local stores over large malls when shopping for food. Family and friends have a big impact on the choice of products in this research group. However, the existence of ATMs in grocery stores has little effect on Millennials in Herzegovina. The vast majority of them feel that this is not a factor influencing their choice of grocery store.

• Ključne riječi: food store; Millennials; Western Herzegovina; shopping habits; retail
• Jezik: engleski
• URN:NBN: urn:nbn:hr:148:769941
• Studijski program: Naziv: Master Degree in Business; smjerovi: Marketing na engleskom jeziku, Managerial Informatics, Management, Marketing, Trade and International Business, Leadership; Smjer: Trade and International Business; Vrsta studija: sveučilišni; Stupanj studija: diplomski; Akademski / stručni naziv: magistar/magistra ekonomije (mag.oec.)
• Vrsta resursa: Tekst
• Način izrade datoteke: Izvorno digitalna
• Prava pristupa: Otvoreni pristup
• Datum i vrijeme pohrane: 2021-10-06 12:38:22