Utjecaj online recenzija na reputaciju i poslovne rezultate poduzeća

undergraduate thesis

• Title (english): Impact of online reviews on reputation and business results of a company
• Author: Katarina Jović
• Mentor: Kristina Petljak (mentor)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Trade and International Business); Zagreb
• Defense date and country: 2023-09-14, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Online recenzije su jedan od najvažnijih čimbenika koje utječu na stvaranje mišljenja
korisnika i odluke o kupnji. One su jedan od glavnih pokazatelja poslovanja poduzeća i
oblikuju njezinu reputaciju. U završnome radu je objašnjena reputacija, važnost reputacije te
primjeri njezine važnosti. Razvoj samih online recenzija i važne platforme kojima poduzeća
dobivaju povratne informacije korisnika su prikazane su u samome radu. Intervjuiranjem
različitih poduzeća objašnjeno je kako njihovom poslovanju doprinose recenzije i koliko su
im one važne. Analizom rezultata utvrđeno je da online recenzije uvelike pridonose razvoju
poduzeća i jedan su od glavnih izvora informacija o željama i potrebama kupaca.

Abstract (english)

Online reviews are one of the most important factors in creating user's opinion and their purchasing decisions. They are one of the main indicators of company's business and it shapes company's reputation. The undergraduate thesis explains reputation itself, the importance of reputation and examples of its importance. In the thesis are described the development of online reviews and important platforms where companies receive user feedback. Interviews with different companies explain, how reviews contribute to their work and how important they are to them. The analysis of the results found out that online reviews greatly contribute to the development of companies and are one of the main sources of information about customers' wishes and needs.

• Keywords: reputacija; imidž; online recenzije; poduzeće
• Keywords (english): reputation; image; online reviews; company
• Language: croatian
• URN:NBN: urn:nbn:hr:148:621668
• Study programme: Title: Business Economics; specializations in: Trade Business Operations, Tourism Business Operations, Accounting and Finances, Business Secretary; Course: Trade Business Operations; Study programme type: professional; Study level: undergraduate; Academic / professional title: stručni/a pristupnik/pristupnica ekonomije (stručni/a pristupnik/pristupnica ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2023-09-14 17:01:46