Consumer awareness of Pop-up retail in Croatia

master's thesis

• Title (croatian): Svijest potrošača o Pop-up maloprodaji u Hrvatskoj
• Author: Talia Ernjaković
• Mentor: Kristina Petljak (mentor)
• Committee member: Dora Naletina (član povjerenstva)
• Committee member: Ivana Štulec (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Trade and International Business); Zagreb
• Defense date and country: 2023-09-19, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

This research explores Pop-up Retail in Croatia, investigating its impact on the local retail scene. By examining Croatian consumers' awareness, perceptions, and attitudes toward this retail format, the study offers insights for businesses, policymakers, and researchers navigating the evolving retail landscape.

Abstract (croatian)

Ovaj rad istražuje Pop-up maloprodaju u Hrvatskoj, istražujući njezin utjecaj na lokalnu maloprodajnu scenu. Ispitujući svijest, percepciju i stavove hrvatskih potrošača prema ovom formatu maloprodaje, studija nudi uvide za tvrtke, i istraživače koji upravljaju razvojem maloprodajnog krajolika.

• Keywords: Pop-up retail; Croatia; consumer awareness; global trends
• Keywords (croatian): Pop-up maloprodaja; Hrvatska; svijest potrošača; svjetski trendovi
• Language: english
• URN:NBN: urn:nbn:hr:148:882362
• Study programme: Title: Master Degree in Business; specializations in: Marketing in english, Managerial informatics, Management, Marketing, Trade and international business, Leadership; Course: Marketing in english; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni magistar ekonomije/sveučilišna magistra ekonomije (sveučilišni magistar ekonomije/sveučilišna magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2023-09-19 12:22:41