Uloga tehnologije Interneta stvari u digitalnoj transformaciji poslovanja

postgraduate specialist thesis

• Title (english): The role of Internet of Things technology in digital business transformation
• Author: Marko Pobi
• Mentor: Mario Spremić (mentor)
• Committee member: Božidar Jaković (predsjednik povjerenstva)
• Committee member: Ivana Načinović Braje (član povjerenstva)
• Committee member: Mario Spremić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Informatics); Zagreb
• Defense date and country: 2023-12-12, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Business Informatics

Abstract

U suvremenom digitalnom dobu, mogućnost prilagodbe i inovativnost postaju neizbježne za svaki segment društva. Kako se svijet ubrzano digitalizira, digitalna transformacija i tehnologija Interneta stvari (engl. Internet of Things, u nastavku će se koristiti kratica IoT) pojavljuju se kao ključni elementi ovog evolutivnog procesa. Dok digitalna transformacija oslikava sveopću težnju prema modernizaciji i optimizaciji procesa, komunikacija i usluga, IoT se manifestira kao tehnološka kralježnica koja omogućava ovu preobrazbu, spajajući virtualno s fizičkim kroz povezane uređaje.
U ovom radu pažljivo je analizirana presudna uloga koju digitalna transformacija ima u suvremenom poslovnom okruženju. Počevši s definiranjem digitalne transformacije, istražene su njene ključne prednosti, ali i potencijalni izazovi i prepreke koji se mogu pojaviti tijekom njene provedbe. Slijedeći ovu temeljnu analizu, rad je fokusiran na tehnologiju IoT-a kao ključnog pokretača digitalne transformacije. Proučeno je kako IoT može dodatno naglasiti prednosti digitalne transformacije, ali i kakve izazove donosi korištenje IoT-a. Sve je potkrijepljeno konkretnim primjerima.
Središnji dio rada fokusira se na analizu uspješnosti IoT projekata, s naglaskom na primjene u prometnim i transportnim sustavima te konceptu pametnog otoka. Ovom studijom slučaja teži se dubljem razumijevanju stvarnih prednosti i izazova koje donosi implementacija IoT-a u različitim sektorima.
Obogaćen teorijskim uvidima i praktičnim analizama, ovaj rad pruža sveobuhvatno razumijevanje kako digitalna transformacija, potpomognuta IoT tehnologijom, preoblikuje naše svakodnevne živote, istražujući ključne lekcije iz stvarnih projekata i njihovih rezultata.

Abstract (english)

In the modern digital era, adaptation and innovation are becoming inevitable for every segment of society. As the world undergoes rapid digitalization, digital transformation and Internet of Things (IoT) technology emerge as key elements of this evolutionary process. While digital transformation represents the overarching drive towards modernization and optimization of processes, communications and services, IoT manifests as the technological backbone that enables this transformation, merging the virtual with the physical through connected devices.
Starting with the definition of digital transformation, its key advantages are explored, as well as potential challenges and obstacles that might arise during its implementation. Following this foundational analysis, the paper focuses on IoT technology as a key driver of digital transformation. It examines how IoT can further emphasize the benefits of digital transformation and the challenges that come with the adoption of IoT. All of these are substantiated with specific examples.
The core of this paper focuses on analyzing the success of IoT projects, emphasizing applications in transportation systems and the concept of smart island. Through these case study, the aim is to delve deeper into the tangible benefits and challenges that the implementation of IoT brings across various sectors.
Enriched with theoretical insights and practical analyses, this paper provides a comprehensive understanding of how digital transformation, augmented by IoT technology, reshapes our everyday lives, exploring key lessons from real-world projects and their outcomes.

• Keywords: digitalna transformacija; Internet stvari; poslovna inovacija; transportni sustav; pametni otok
• Keywords (english): digital transformation; Internet of Things; business innovation; transportation system; smart island
• Language: croatian
• URN:NBN: urn:nbn:hr:148:783604
• Study programme: Title: /; Study programme type: university; Study level: postgraduate specialist; Academic / professional title: specijalist/specijalistica poslovnog upravljanja-MBA (specijalist/specijalistica poslovnog upravljanja-MBA)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2023-12-12 13:23:02