Stavovi pripadnika generacije Z o prevarama u digitalnom okruženju

master's thesis

• Title (english): Generation Z attitudes on frauds in the digital environment
• Author: Josip Glasnović
• Mentor: Sandra Horvat (mentor)
• Committee member: Sunčana Piri Rajh (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Marketing); Zagreb
• Defense date and country: 2024-04-18, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Marketing

Abstract

U digitalnom okruženju prisutne su različite metode prevara kako bi se privukle žrtve i prouzrokovali financijski gubici, što često uključuje kibernetički kriminal. Javlja se potreba za oprezom i edukacijom kako bi se zaštitili pojedinci od tih prijetnji koje mogu prouzrokovati ozbiljne i dugotrajne emocionalne i financijske posljedice. U ovom diplomskom radu istražuju se stavovi pripadnika generacije Z o prevarama u digitalnom okruženju, opisujući ih kao tehnološki osviještenu skupinu koja aktivno koristi digitalne alate. Unatoč njihovim tehnološkim vještinama i informacijskoj pismenosti, među pripadnicima ove generacije također postoji ranjivost na online prevare. Provedeno je empirijsko istraživanje spomenutih stavova kroz dubinske intervjue s 10 ispitanika, pripadnika generacije Z, u Republici Hrvatskoj. Zaključci, između ostalog, ukazuju na visoku razinu svijesti o prijetnjama, oprez prilikom online aktivnosti te emocionalne reakcije na digitalne prevare. Ispitanici su oprezniji u digitalnom okruženju nakon negativnih iskustava, često provjeravaju recenzije, izbjegavaju sumnjive ponude te izražavaju opću sumnjičavost. Oprez se proširuje na financijske transakcije i romantične odnose s nepoznatim osobama. Unatoč svijesti o izazovima digitalnog doba, ispitanici ističu potrebu za boljom edukacijom i jednostavnim sigurnosnim alatima kako bi se bolje zaštitili od prijetnji. Preporučuje se jačanje edukativnih inicijativa i pružanje praktičnih alata kako bi se ova generacija bolje zaštitila od prijetnji u digitalnom svijetu.

Abstract (english)

In the digital environment, there are various methods of fraud to attract victims and cause financial losses, which often includes cybercrime. There is a need for vigilance and education to protect individuals from these threats, which can cause serious and long-lasting emotional and financial consequences. This thesis examines the views of members of Generation Z on fraud in the digital environment, describing them as a technologically aware group that actively uses digital tools. Despite their technological skills and information literacy, members of this generation are also vulnerable to online scams. An empirical investigation of the aforementioned attitudes was carried out through in-depth interviews with 10 respondents, members of generation Z, in the Republic of Croatia. The conclusions indicate a high level of awareness of threats, caution during online activities and emotional reactions to digital fraud. Respondents are more cautious in the digital environment after negative experiences, often check reviews, avoid dubious offers and express general skepticism. Caution extends to financial transactions and romantic relationships with strangers. Despite the awareness of the challenges of the digital age, respondents emphasize the need for better education and simple security tools to better protect themselves from threats. It is recommended to strengthen educational initiatives and provide practical tools to better protect this generation from threats in the digital world.

• Keywords: digitalno okruženje; prevara; generacija Z; kibernetički kriminal
• Keywords (english): digital environment; fraud; generation Z; cybercrime
• Language: croatian
• URN:NBN: urn:nbn:hr:148:546715
• Study programme: Title: Digital marketing; Study programme type: professional; Study level: specialist graduate; Academic / professional title: magistar ekonomije/magistra ekonomije (magistar ekonomije/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to authenticated users
• Created on: 2024-04-18 12:12:13