Strategije upravljanja kvalitetom i njihov utjecaj na poslovne rezultate u prehrambenoj industriji

undergraduate thesis

• Author: Filip Kreber
• Mentor: Ines Dužević (mentor)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Trade and International Business); Zagreb
• Defense date and country: 2024-04-19, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

Strategije upravljanja kvalitetom predstavljaju ključni faktor uspjeha u prehrambenoj industriji, koja se ističe kao jedna od najvažnijih grana gospodarstva diljem svijeta. Kvaliteta proizvoda i usluga ima izravan utjecaj na zadovoljstvo kupaca, konkurentnost poduzeća te poslovne rezultate u cjelini. Stoga je razumijevanje strategija upravljanja kvalitetom i njihovog utjecaja od vitalnog značaja za sve sudionike u prehrambenoj industriji, od proizvođača do potrošača. U današnjem dinamičnom poslovnom okruženju, prehrambena industrija suočava se s različitim izazovima i pritiscima, uključujući promjene u potražnji potrošača, regulativne zahtjeve, tehnološki napredak i globalnu konkurenciju. Upravo u takvom kontekstu, primjena strategija upravljanja kvalitetom postaje ključna za održavanje konkurentnosti i postizanje uspjeha na tržištu.

Abstract (english)

Quality management strategies represent a crucial factor for success in the food industry, which stands out as one of the most important sectors of the economy worldwide. The quality of products and services has a direct impact on customer satisfaction, company competitiveness, and overall business performance. Therefore, understanding quality management strategies and their impact is vital for all stakeholders in the food industry, from producers to consumers. In today's dynamic business environment, the food industry faces various challenges and pressures, including changes in consumer demand, regulatory requirements, technological advancements, and global competition. It is precisely in such a context that the implementation of quality management strategies becomes crucial for maintaining competitiveness and achieving success in the market.

• Keywords: strategije upravljanja kvalitetom; prehrambena industrija; kvaliteta; konkurentnost
• Keywords (english): quality managment strategies; food industry; quality; competitiveness
• Language: croatian
• URN:NBN: urn:nbn:hr:148:223338
• Study programme: Title: Business economics; Study programme type: professional; Study level: undergraduate; Academic / professional title: pristupnik ekonomije/pristupnica ekonomije (pristupnik ekonomije/pristupnica ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-04-22 11:53:06