Digitalizacija u maloprodaji elektronike i informatičke opreme

master's thesis

• Title (english): Digitalization in electronics and it equipment retail
• Author: Ante Parlov
• Mentor: Mario Spremić (mentor)
• Committee member: Božidar Jaković (predsjednik povjerenstva)
• Committee member: Dalia Suša Vugec (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Informatics); Zagreb
• Defense date and country: 2024-06-24, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Business Informatics

Abstract

Informatizacija trgovine je proces uvođenja informacijskih sustava u poslovanje. Cilj informatizacije je povećanje efektivnosti i efikasnosti procesa poslovanja te unaprjeđenje odnosa s potencijalnim kupcima. Informatizacija maloprodaje može uvelike poboljšati performanse prodaje te bolje organizacije poslovanja kao što su upravljanje skladištem i nabavom ili upravljanje marketingom. Međutim, trgovina je djelatnost u kojoj su promjene izuzetno dinamične i brojni čimbenici utječu na njezin razvoj. Uspjeh na tržištu ovisi o kontinuiranom unaprjeđenju poslovanja u skladu s najnovijim tržišnim trendovima i zahtjevima kupaca. Primjena digitalnih tehnologija u maloprodaji omogućuje zadržavanje postojećih i privlačenje novih kupaca različitim pogodnostima i loyalty programima, online kupovinom, sustavima nagrađivanja i sl. S druge strane, informatizacija trgovine poboljšava učinkovitost svih procesa npr. lakše lociranje proizvoda u skladištima, nadzor isporuke i zaprimanja proizvoda, informacije o stanju na policama, brža obrada pri izlasku iz prodavaonice, manje pogrešaka u obradi podataka, pregled evidencije prodanih proizvoda, racionalizacija troškova trgovačkog poslovanja i sl. Implementacija digitalnih tehnologija zahtjeva velika financijska ulaganja, stoga je otežana integracija novih digitalnih rješenja.

Abstract (english)

Informatization of trade is the process of introducing information systems into business. The goal of computerization is to increase the effectiveness and efficiency of the business process and improve relations with potential customers. Retail computerization can greatly improve sales performance and better business organization such as warehouse and procurement management or marketing management. However, trade is an activity in which changes are extremely dynamic and numerous factors influence its development. Success in the market depends on the continuous improvement of operations in accordance with the latest market trends and customer requirements. The application of digital technologies in retail allows retaining existing and attracting new customers with various benefits and loyalty programs, online shopping, reward systems, etc. On the other hand, computerization of the store improves the efficiency of all processes, for example, easier locating of products in warehouses, monitoring of delivery and receipt of products, information about the condition on the shelves, faster processing when leaving the store, fewer errors in data processing, review of records of sold products, rationalization of trading costs, etc. The implementation of digital technologies requires large financial investments, therefore the integration of new digital solutions is difficult.

• Keywords: informatizacija; maloprodaja; elektronika i informatička oprema; digitalna tehnologija
• Keywords (english): informatization; retail; electronics and IT equipment; digital technology
• Language: croatian
• URN:NBN: urn:nbn:hr:148:952600
• Study programme: Title: Business economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: sveučilišni magistar ekonomije/sveučilišna magistra ekonomije (sveučilišni magistar ekonomije/sveučilišna magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2024-06-25 18:49:08