The impact of technological innovation on the customer care industry

undergraduate thesis

• Author: Ghazaleh Abdollahzadeh
• Mentor: Mario Spremić (mentor)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2024-06-28, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Business Informatics

Abstract

With the emergence and advancements in technology and its implementation across industries, it is crucial to study the movement towards digitalization and understand its various aspects. This study aims to provide a comprehensive outlook on how digitalization has impacted the customer care industry. In the following sections of this chapter, we will outline the reasons behind this study and explain how it will achieve its objectives.

• Keywords: machine learning; customer care; artificial intelligence; Customer Relationship Management (CRM)
• Language: english
• URN:NBN: urn:nbn:hr:148:749132
• Study programme: Title: /; Study programme type: university; Study level: undergraduate; Academic / professional title: sveučilišni prvostupnik (baccalaureus) ekonomije/sveučilišna prvostupnica (baccalaurea) ekonomije (sveučilišni prvostupnik (baccalaureus) ekonomije/sveučilišna prvostupnica (baccalaurea) ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-07-01 17:56:28