Evaluacija utjecaja pandemije Covid-19 na digitalnu transformaciju organizacija

master's thesis

• Title (english): Evaluation of the Covid-19 pandemic influence on the digital transformation of organizations
• Author: Maja Nikić
• Mentor: Dalia Suša Vugec (mentor)
• Committee member: Mario Spremić (predsjednik povjerenstva)
• Committee member: Ana-Marija Stjepić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2024-09-30, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Business Informatics

Abstract

Tijekom pandemije COVID-19 digitalna transformacija organizacija postala je jedan od ključnih čimbenika za nastavak poslovanja. Razvoj digitalnih tehnologija i alata uveliko je utjecao i pomogao organizacijama da se suoče s izazovima nastalim tijekom pandemije. Pojava pandemije otkrila je nove mogućnosti poslovanja za razne organizacije. Vrlo mali broj organizacija nije bio podložen digitalnim promjenama u svom poslovanju. Digitalizacija je omogućila organizacijama uz preživljavanje u uvjetima krize i unapređenje poslovnih procesa. Uvođenje novih tehnologija ubrzalo je prilagodbu tržišnim zahtjevima, omogućilo rad na daljinu te stvorilo prilike za inovacije i efikasnije poslovanje. Međutim uz prednosti, digitalna transformacija donijela je i niz izazova, uključujući sigurnosne rizike, potrebu za dodatnom edukacijom zaposlenika te prilagodbu novim načinima komunikacije i upravljanja. Zaključno pandemija je pokazala kako je digitalna transformacija postala neophodna za dugoročnu održivost i konkurentnost organizacija u dinamičnom poslovnom okruženju.

Abstract (english)

During the COVID-19 pandemic, the digital transformation of organizations became one of the key factors for business continuity. The development of digital technologies and tools significantly impacted and helped organizations face the challenges that emerged during the pandemic. The pandemic revealed new business opportunities for various organizations with only a small number not undergoing digital changes in their operations. Digitalization not only enabled organizations to survive the crisis but also to improve business processes. The introduction of new technologies accelerated adaptation to market demands, facilitated remote work and created opportunities for innovation and more efficient operations. However, alongside the advantages, digital transformation also brought a range of challenges, including security risks, the need for additional employee training and the adaptation to new communication and management methods. In conclusion, the pandemic demonstrated that digital transformation has become essential for the long-term sustainability and competitiveness of organizations in a dynamic business environment.

• Keywords: digitalna transformacija; pandemija COVID-19; digitalne tehnologije; digitalni alati; prilagodba; izazovi
• Keywords (english): digital transformation; COVID-19 pandemic; digital technologies; digital tools; adaptation; challenges
• Language: croatian
• URN:NBN: urn:nbn:hr:148:210894
• Study programme: Title: Business economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: sveučilišni magistar ekonomije/sveučilišna magistra ekonomije (sveučilišni magistar ekonomije/sveučilišna magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-09-30 12:20:16