Elementi kvalitete upotrebljivosti u oblikovanju korisničkog iskustva aplikacija za mobilno bankarstvo

graduate thesis

• Title (english): Elements of usability quality in designing the user experience in mobile banking applications
• Author: Tina Tolić
• Mentor: Vatroslav Škare (mentor)
• Committee member: Sandra Horvat (predsjednik povjerenstva)
• Committee member: Tanja Komarac (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Marketing); Zagreb
• Defense date and country: 2024-09-30, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Marketing

Abstract

Ovaj diplomski rad temelji se na istraživanju elemenata kvalitete upotrebljivosti aplikacija za mobilno bankarstvo te analizi elemenata upotrebljivosti u korisničkom iskustvu. Istražuje se kako različiti elementi kvalitete upotrebljivosti utječu na oblikovanje korisničkog iskustva u mobilnim aplikacijama za bankarstvo. Fokus je na ključnim aspektima kao što su efikasnost, učinkovitost, zadovoljstvo korisnika i jednostavnost učenja. Kroz tri poglavlja teorijski su obrađeni pojmovi korisničkog sučelja i korisničkog iskustva, elemenata korisničkog sučelja, modela i evaluacije upotrebljivosti. U zadnjem, četvrtom poglavlju izneseni su rezultati provedenog istraživanja u kojemu su podaci prikupljeni putem anketnog upitnika. Svrha pisanja ovog diplomskog rada bila je dobivanje korisnih spoznaja o elementima kvalitete upotrebljivosti u oblikovanju korisničkog iskustva mobilnih aplikacija za bankarstvo.

Abstract (english)

This thesis is based on research of the elements of usability quality in mobile banking applications and the analysis of usability elements in user experience. It explores how different elements of usability quality influence the design of user experience in mobile banking applications. The focus is on key aspects such as efficiency, effectiveness, user satisfaction, and ease of learning. The first three chapters cover the theoretical concepts of user interface and user experience, elements of user interface, usability models, and evaluation. In the final, fourth chapter, the results of the conducted research are presented, which was carried out by using a survey questionnaire. The purpose of writing this thesis was to gain useful insights into the elements of usability quality in shaping the user experience of mobile banking applications.

• Keywords: korisničko iskustvo; mobilne bankarske aplikacije; upotrebljivost; jednostavnost korištenja; činkovitost; zadovoljstvo korisnika
• Keywords (english): user experience; mobile banking applications; usability; ease of use; efficiency; user satisfaction
• Language: croatian
• URN:NBN: urn:nbn:hr:148:890989
• Study programme: Title: Digital marketing; Study programme type: professional; Study level: graduate; Academic / professional title: magistar ekonomije/magistra ekonomije (magistar ekonomije/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2024-10-03 15:56:14