Analiza potencijala razvoja poslovnog turizma grada Rijeke temeljem strategije povećanja kongresnih kapaciteta

professional thesis

• Author: Marina Barkiđija
• Mentor: Oliver Kesar (mentor)
• Committee member: Mislav Ante Omazić (predsjednik povjerenstva)
• Committee member: Oliver Kesar (član povjerenstva)
• Committee member: Daniela Gračan (član povjerenstva); MBZ: 226714
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2016, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

Temeljem postavljene strukture i ciljeva istraživanja, provedena je sustavna analiza trendova, uloge i značaja poslovnog turizma za unaprjeđenje ukupne turističke ponude grada Rijeke pri čemu su kao podloga za provedbu istraživanja korišteni ključni izvori podataka te recentna domaća i inozemna literatura. Opravdanost odabira grada Rijeke za provedbu analize utemeljena je prvenstveno u geopolitičkom položaju destinacije, razvijenoj turističkoj infrastrukturi, dobroj prometnoj dostupnosti te na rastućim pokazateljima turističke i poslovne aktivnosti u destinaciji. Važnost razvoja poslovnog turizma za grad Rijeku argumentirana je nizom opažanja i statističkih podataka koji nedvojbeno ukazuju na uzlazni trend razvoja opće turističke i poslovne aktivnosti u gradu, što za sobom povlači i rastući interes organizatora poslovnih skupova, ali i osnažuje imidž grada Rijeke na zahtjevnom međunarodnom tržištu. Provedene analize stavljene u kontekst vremena i okruženja u kojem se poslovni turizam u gradu Rijeci odvija i razvija ukazuje na činjenicu da su potencijali za razvoj poslovnog turizma u gradu Rijeci nedvojbeno veći od trenutno iskorištenih i da osiguravaju ekonomsku opravdanost ulaska u predložene investicije. Premda je dosta znanstvenih i stručnih radova do sada objavljeno na temu poslovnog (kongresnog) turizma, ovaj rad je poseban po tome što integrira nekoliko različitih, ali komplementarnih istraživačkih područja kao što su turizam i poslovno okruženje te djelomično prostorno uređenje i arhitekturu, nastojeći dati konkretan prijedlog (brownfield) investicija u cilju revitalizacije pojedinih zapuštenih lokaliteta u centru grada Rijeke, dajući im novu važnost i funkciju. Provedenim istraživanje dobiven je vrijedan skup podataka i pripadajućih analiza, a sve u cilju unaprjeđenja turističke i poslovne ponude grada, čime je rad dobio i svoju praktičnu vrijednost.

Abstract (english)

Based on the established structure and goals of this research a systemic analysis of trends, roles and impact of business tourism and its influence on the betterment of the general tourist offer in Rijeka was conducted using key data sources and recent research results of national and international publications. The validity of choosing Rijeka for conducting this analysis is primarily based on favourable geopolitical location, on a developed tourist infrastructure, on good connectivity as well as on increasing positive indicators of tourist and business activity within the destination itself. The importance of business tourism development for the city of Rijeka is rationalised by a series of observations and statistics which undoubtedly indicate a climbing trend in the general tourist and business activity in the city which in turn increases the interest of business summit organisers as well as strengthens the image of the city of Rijeka in an otherwise challenging international market. The analyses were conducted within the context of the time and surroundings in which business tourism in Rijeka is developing and indicate that the potentials for development of business tourism in Rijeka exceed the current utilization of those same potentials thus showing the validity of investment in such endeavours. Although many scientific and professional papers on the topic of business (corporate hospitality) tourism have already been published, this paper differs because it integrates different but complementary research fields – such as tourism and business surroundings as well as partially incorporates urbanism and architecture – the goal was to develop plausible investment plans (brownfield) for the revitalisation of abandoned and neglected locations in the city centre, giving them a new function as well as significance. The conducted research has brought into view a valuable set of data and their resulting analyses, all with the goal of improving the tourist and business offer of the city – which, in itself, gives this paper utilitarian significance.

• Keywords: poslovni turizam; kongresna infrastruktura; kongresna destinacija; strategija razvoja
• Keywords (english): business tourism; congress infrastructure; congress destination; development strategy
• Language: croatian
• URN:NBN: urn:nbn:hr:148:743800
• Study programme: Title: Business Administration- MBA; Study programme type: university; Study level: postgraduate specialist; Academic / professional title: sveučilišni/a specijalist/specijalistica poslovnog upravljanja-MBA (sveučilišni/a specijalist/specijalistica poslovnog upravljanja-MBA)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2016-05-17 12:39:23