Utjecaj društvene odgovornosti maloprodajnih poduzeća na percepciju kredibiliteta u svijesti potrošača

master's thesis

• Title (english): The impact of the social responsibility of retail business on the perception of credibility in the consciousness of consumers
• Author: Marija Kapular
• Mentor: Blaženka Knežević (mentor)
• Committee member: Nikola Knego (predsjednik povjerenstva)
• Committee member: Sanda Renko (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2015-09-29, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Društveno odgovorno poslovanje je suvremena poslovna praksa koja se sve češće primjenjuje. Istraživanja pokazuju da društveno odgovorna poduzeća postaju sve uspješnija, no ipak nisu sva poduzeća jednako angažirana u prihvaćanju koncepta društveno odgovornog poslovanja. Veliku ulogu pri provođenju društveno odgovornog poslovanja ima i komunikacija sa svim interesno utjecajnim skupinama. Postoji nekoliko načina na koji poduzeće može poslovati društveno odgovorno, a da bi sve interesno utjecajne skupine imale korist. Pojam i praksa društvene odgovornsti odnosi se na sve apekte djelovanja poduzeća. Poduzeće preuzima dogovornost za svoje djelovanje i to nadilazi isključivo ekonomsku korist. To bi značilo da poduzeće brine kako utječe na okoliš svojim djelovanjem, kako zapošljava i utječe na razvoj zaposlenika, kako ulaže u društvenu zajednicu, poštuje li ljudska prava i slično. Bit društvene odgovornosti sastoji se u održavanju dobrih odnosa, ne samo s potrošačima, već sa svima interesno utjecajnim skupinama poduzeća.

Abstract (english)

Corporate social responsibility is a contemporary business practice that is increasingly applied. Studies show that socially responsible companies are becoming more successful, yet not all companies equally engaged in the acceptance of the concept of corporate social responsibility. A major role in implementing corporate social responsibility has communication with all interest and influential groups. There are a few ways that a company can do business socially responsible, so that all interest and influential groups benefited. The concept and practice of social responsibility applies to all facet of operation of enterprises. The company takes responsibility for its actions and it goes beyond the purely economic benefits. This would mean that a company concerned about how the environment affects their actions, how to recruit and influence the development of the employee, does it invest in the community, does it respect human rights... Essence of social responsibility is to maintain good relations, not only with consumers, but with all interest and influential groups of enterprises.

• Keywords: društvena odgovornost; maloprodajna poduzeća; potrošač
• Language: croatian
• URN:NBN: urn:nbn:hr:148:358669
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Public note: Ključne riječi na hrvatskom dodijelio knjižničar.
• Created on: 2016-11-10 13:55:51