Information And Communication Technology In The Croatian Tourism Industry

undergraduate thesis

• Author: Božidar Klarin-Petrina
• Mentor: Ivan Strugar (mentor)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Informatics); Zagreb
• Defense date and country: 2019-09-24, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences

Abstract

The integration of Information and Communication Technologies is an essential for success of tourism enterprise. ICT enables individuals to access information about tourism products in just a few clicks at any time and any location. Tourism industry is one of the fastest growing industries and it is essential to know tourists needs in order to deliver quality experience and services. According to Tomas research average age of tourist visiting Croatia is 41. There is a decrease in share of Baby Boomers and increase in share of generation Y. Younger generations are more dependent on mobile technology and in order to satisfy their needs implementation of ICT is necessary. Tourism, like any economic activity, has produced detrimental environmental and socio-economic effect. ICT is an innovative approach in facing challenges toward sustainability. This paper analyze people attitude toward ICT in order to suggest measures for improving tourism industry and to determine the usage of ICT among Croatian population.

• Keywords: ICT; Tourism industry; Mobile technology; Sustainability; Internet
• Language: english
• URN:NBN: urn:nbn:hr:148:703570
• Study programme: Title: Business Economics in English; Study programme type: university; Study level: undergraduate; Academic / professional title: sveučilišni/a prvostupnik/ prvostupnica(baccalaureus/ baccalaurea) ekonomije (sveučilišni/a prvostupnik/ prvostupnica(baccalaureus/ baccalaurea) ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2019-09-24 17:53:08