Utjecaj razvoja e-trgovine na prodaju glazbe

master's thesis

• Title (english): The influence of e-commerce development on music sales
• Author: Tomislav Martini
• Mentor: Blaženka Knežević (mentor); MBZ: 246630
• Committee member: Blaženka Knežević (predsjednik povjerenstva)
• Committee member: Nikola Knego (član povjerenstva)
• Committee member: Dora Naletina (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Trade and International Business); Zagreb
• Defense date and country: 2020-09-25, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Elektronička trgovina svakim danom je sve važniji aspekt poslovnog svijeta. Glazbena industrija jedna je od najizloženijih utjecaju razvoja e-trgovine zbog čega je došlo do velikih promjena unutar nje. Priroda glazbenog marketinga se mijenja, a glazbenici se konceptualiziraju kao poslovni ljudi koji se bave s više od same proizvodnje glazbe. U ovome radu fokus je usmjeren na digitalizaciju glazbene industrije i kako i koliko se ona promijenila kao posljedica te digitalizacije. Ustanovljeno je da su razvojem novih tehnologija proizašli novi načini distribucije i promocije glazbe koji su u potpunosti preuzeli tržište, dok su tradicionalni načini ili izgubili veliki dio udjela na tržištu, ili su u potpunosti nestali.

Abstract (english)

E-commerce is an increasingly important aspect of the business world every day. The music industry is one of the most exposed to the development of e-commerce which has led to major changes within it. The nature of music marketing is changing, and musicians are conceptualizing themselves as business people engaged in more than just music production. In this paper, the focus is on the digitalization of the music industry and how and to what extent it has changed as a result of this digitalization. It has been found that the development of new technologies has resulted in new ways of distributing and promoting music that have completely taken over the market, while traditional ways have either lost much of their market share, or have completely disappeared

• Keywords: elektronička trgovina; razvoj; glazbena industrija; prodaja; promocija; streaming
• Keywords (english): e-commerce; development; music industry; sales; promotion; streaming
• Language: croatian
• URN:NBN: urn:nbn:hr:148:962628
• Study programme: Title: Economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2020-09-26 11:22:44