Korištenje velikih podataka u filmskoj industriji na primjeru Netflix-a

master's thesis

• Title (english): Using big data in movie industry on example of Netflix
• Author: Anđela Bilać
• Mentor: Mirjana Pejić Bach (mentor)
• Committee member: Ivan Strugar (predsjednik povjerenstva)
• Committee member: Jovana Zoroja (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Informatics); Zagreb
• Defense date and country: 2020-09-30, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Business Informatics

Abstract

Svrha ovog rada je utvrditi koriste li osobe u Republici Hrvatskoj streaming servise. U prvom dijelu tema je obrađena teorijski. Bit će objašnjeni proces prikupljanja i obrade velikih podataka, vrste analiza na velikim podacima te ponuda i potražnja proizvoda koji su razvijeni na temelju analiza. Sljedeće poglavlje govori o rezultatima uporabe velikih podataka u streaming uslugama, točnije najboljim serijama i filmovima razvijenih obradom velikih podataka, novitetima u streaming uslugama koje se temelje na analizi velikih podataka, ali i utjecaju Netflix-a na promjenu načina konzumiranja televizijskog sadržaja. Nakon teorijskog dijela objašnjeno je provedeno istraživanje. Istraživanjem su ispitani stavovi pojedinaca o streaming servisima, te navike tijekom gledanja sadržaja. Isto tako, istražena je učestalost korištenja streaming servisa i predviđanja ispitanika o budućnosti ovakvog oblika pružanja usluga gledanja određenog sadržaja. Istraživanje je provedeno Internet anketnim upitnikom. Analizom istraživanja utvrdilo se da su ljudi u velikoj mjeri upoznati sa streaming servisima i da koriste njihove usluge za gledanje sadržaja. Način gledanja sadržaja se poklapa s tvrdnjama iznesenim u teorijskom dijelu rada. A to je da se ovakve usluge koriste većinom za gledanje serija, i da se najčešće gleda više epizoda odjednom. Istraživanje je pokazalo da je najveća prednost servisa njihova dostupnost i lakoća korištenja, a najveći nedostatak potreba korištenja interneta za konzumiranje sadržaja i visoka cijena.

Abstract (english)

The purpose of this paper is to determine whether people in the Republic of Croatia use streaming services. In the first part, the topic is treated theoretically. First, the process of collecting and processing big data, types of analyzes of big data and supply and demand of products developed on the basis of analyzes will be explained. The next chapter discusses the results of using big data in streaming services, specifically the best series and movies developed by big data processing, innovations in streaming services based on big data analysis, but also the impact of Netflix on changing the way we consume television content. After the theoretical part, the conducted research is explained. The research examined the attitudes of individuals about streaming services, and habits while watching content. Also, the frequency of using streaming services and predictions of respondents about the future of this form of providing services for viewing certain content were investigated. The research was conducted with an Internet survey questionnaire. Research analysis found that people are largely familiar with streaming services and use their services to view content. The way of looking at the content coincides with the statements made in the theoretical part of the paper. And that is that such services are mostly used for watching series, and that most episodes are usually watched at once. Research has shown that the biggest advantage of services is their availability and ease of use, and the biggest disadvantage is the need to use the Internet to consume content and the high price.

• Keywords: streaming servisi; veliki podaci; filmska industrija; Netflix; korisnici
• Keywords (english): streaming services; big data; movie industry; Netflix; users
• Language: croatian
• URN:NBN: urn:nbn:hr:148:761421
• Study programme: Title: Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2020-10-09 11:56:13