Stanje i perspektive primjene grupnog poticajnog nagrađivanja u malim i srednjim poduzećima

master's thesis

• Title (english): Current state and perspectives of application of group reward systems in SMEs
• Author: Elena Žarinčić
• Mentor: Ivana Načinović Braje (mentor)
• Committee member: Ivana Načinović Braje (predsjednik povjerenstva)
• Committee member: Maja Klindžić (član povjerenstva)
• Committee member: Mihaela Mikić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Organization and Management); Zagreb
• Defense date and country: 2021-09-29, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Economics of Entrepreneurship

Abstract

Mala i srednja poduzeća se neprestano bore za svoje mjesto na tržištu. Kako bi bili uspješni u svojem naumu, potrebna im je kvalitetna i motivirana radna snaga. Poduzeća, da bi zadržala svoje zaposlenike, trebaju osmisliti i ponuditi odgovarajuće modele nagrađivanje koji će motivirati zaposlenike za ostanak na radnom mjestu. Uz individualno nagrađivanje, poduzeća trebaju razmisliti i o grupnom nagrađivanju. S obzirom da je najveći nedostatak malih i srednjih poduzeća financijska stabilnost, svejedno trebaju dobro razmisliti o upuštanju u takvu vrstu nagrađivanja zbog toga što im samo može pomoći u proširivanju poslovanja, ostvarivanju konkurentske prednosti te zadržavanju kvalitetnih i ambicioznih zaposlenika.
Sukladno tome, u teorijskom dijelu rada definirano je grupno poticajno nagrađivanje, analizirane su vrste te prikazana njihova primjena u praksi. Također je definiran pojam malog i srednjeg poduzeća te njihove specifičnosti. Osim toga, navedeni su i primjeri primjene pojedinih vrsta grupnog poticajnog nagrađivanja u malim i srednjim poduzećima. Kako bi se analiziralo stanje navedene vrste nagrađivanja u Republici Hrvatskoj, provedeno je empirijsko istraživanje na 107 ispitanika koji su zaposleni u mikro, malim i srednjim poduzećima. Pokazalo se da poduzeća slabo primjenjuju varijabilno nagrađivanje, odnosno grupno nagrađivanje. Zaključeno je kako zaposlenici pokazuju veliki interes za uvođenjem grupnog poticajnog nagrađivanja te smatraju da može imati utjecaj na njihovo zadovoljstvo i motiviranost u radu.

Abstract (english)

Small and medium-sized enterprises are constantly fighting for their place in the market. In order to be successful in their plan, they need a qualified and motivated workforce. In order to maintain their employees SMEs should design and offer a proper rewarding that will motivate them enough to stay in the workplace. With individual rewarding, companies need to consider group rewarding. Given that the greatest lack of small and medium-sized enterprises is financial stability, they should still consider how to think about such a reward because they can only help enlarging business, achieving competitive advantage and retention of quality and ambitious employees.
In accordance with above statement, in the theoretical part of the paper, group incentive reward was defined, the types were analyzed and presented with their application in practice. The concept of small and medium enterprises is also defined and their specificity. In addition, examples of applying certain types of group incentive reward in small and medium-sized enterprises are also mentioned. In order to analyze the state of the aforementioned reward in the Republic of Croatia, an empirical study was conducted on 107 respondents who are employed in micro, small and medium-sized enterprises. It has been shown that companies are poorly applying variable reward or group reward. It is concluded that employees show a great interest in introducing group-based rewarding and believe that it may have an impact on their satisfaction and motivation in the work.

• Keywords: mala i srednja poduzeća; grupno poticajno nagrađivanje; motivacija
• Keywords (english): small and medium enterprises; group incentive rewarding; motivation
• Language: croatian
• URN:NBN: urn:nbn:hr:148:747062
• Study programme: Title: Economics of Entrepreneurship; Study programme type: professional; Study level: specialist graduate; Academic / professional title: stručni specijalist/specijalistica poduzetništva (stručni specijalist/specijalistica poduzetništva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2021-09-30 08:33:40