UTJECAJ NOVIH TRENDOVA TRŽIŠTA SPECIJALITETNE KAVE NA PONUDU I POTRAŽNJU KAVE

undergraduate thesis

• Title (english): The influence of new trends in specialty coffee market on supply and demand of coffee
• Author: Danijel Simić
• Mentor: Zoran Wittine (mentor)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2021-09-29, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; International Economics

Abstract

U ovom radu se analizira pojam specijalitetne kave i kakav utjecaj ima na sve korisnike u proizvodnom lancu te kakav utjecaj ima na krajnjeg potrošača. Rad će nastojati približiti najvažnije aspekte specijalitetne kave kako bi se ukazalo na njezin distinktan položaj u današnjoj industriji kave. Cilj rada je proučiti značenje specijalitetne kave za kupce, uzgajivače, pržioničare, trgovce i sve ostale sudionike u trgovini kavom. Pokušat će otkriti razloge koji su doveli do
nastanka potrebe za specijalitetnom kavom, te kakve i kolike benefite stvara za te sudionike. Na kraju, argumentirati ćemo i što se u budućnosti može očekivati od specijalitetne kave u globalnom tržišnom udjelu, hoće li rasti interes i zalaganje za nju i nudi li ona riješenje za krizu koji već duže vrijeme pritišće proizvodni sektor industrije kave.

Abstract (english)

This paper analyzes the concept of specialty coffee and what impact it has on all users in the production chain and what impact it has on the end consumer. The paper will seek to bring closer the most important aspects of specialty coffee to point out its distinct position in today’s coffee industry. The aim of this paper is to study the meaning of specialty coffee for customers, growers, roasters, traders and all other participants in the coffee trade. It will try to discover the reasons that led to the emergence of the need for specialty coffee, what and how many benefits it creates for these participants. Finally, we will argue what can be expected from specialty coffee in the global market share in the future, whether interest and commitment to it will grow and whether it offers a solution to the crisis that has long been pressing the coffee industry.

• Keywords: Kava; specialty kava; specijalitetna kava; održivost; održiva kava; certifikat; fairtrade; organic; bird friendly; rainforest alliance; ico; sca; povijest kave; trgovina kavom; covid-19; porijetlo kave; pojedinačna farma; putovanja kave; barista; pržionica
• Keywords (english): Coffee; specialty coffee; specialty coffee; sustainability; sustainable coffee; certificate; fairtrade; organic; bird friendly; rainforest alliance; ico; sca; coffee history; coffee shop; covid-19; coffee origin; single farm; coffee trip; barista; roaster
• Language: croatian
• URN:NBN: urn:nbn:hr:148:252793
• Study programme: Title: Business Economics; specializations in: Trade Business Operations, Tourism Business Operations, Accounting and Finances, Business Secretary; Course: Trade Business Operations; Study programme type: professional; Study level: undergraduate; Academic / professional title: stručni/a pristupnik/pristupnica ekonomije (stručni/a pristupnik/pristupnica ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2021-09-30 21:59:45