master's thesis
Using celebrity athlete endorsements : the effects on consumer attitude towards the brand

Kalajžić, Josip
University of Zagreb
Faculty of Economics and Business
Department of Marketing

Cite this document

Kalajžić, J. (2021). Using celebrity athlete endorsements : the effects on consumer attitude towards the brand (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:498744

Kalajžić, Josip. "Using celebrity athlete endorsements : the effects on consumer attitude towards the brand." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:148:498744

Kalajžić, Josip. "Using celebrity athlete endorsements : the effects on consumer attitude towards the brand." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:148:498744

Kalajžić, J. (2021). 'Using celebrity athlete endorsements : the effects on consumer attitude towards the brand', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 19 February 2024, https://urn.nsk.hr/urn:nbn:hr:148:498744

Kalajžić J. Using celebrity athlete endorsements : the effects on consumer attitude towards the brand [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2021 [cited 2024 February 19] Available at: https://urn.nsk.hr/urn:nbn:hr:148:498744

J. Kalajžić, "Using celebrity athlete endorsements : the effects on consumer attitude towards the brand", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:148:498744

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