Marketing non-profit organisations based in HSA

undergraduate thesis

• Author: Tara Masnec
• Mentor: Mirko Palić (mentor)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Marketing); Zagreb
• Defense date and country: 2016-07-08, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Marketing

Abstract

The marketing for nonprofit organizations in last few decades improved on the way that today because we have a lot of social media’s is easier to inform our target group for free or for a small amount of money. Today all profit and nonprofit organizations will use similar types of advertising, but nonprofit organizations have more challenge than profit because in most of the campaigns they have less amount of funds to make the same job as profit organizations. As I explained on the DriveINkino Zagreb project today for the good promotion is really important to be creative and to get out from some barriers and on the end don’t be scared to try. Sometimes this will be good but sometimes can be bad publicity.

• Keywords: marketing; nonprofit organization; HSA; social networks; DriveINkino
• Language: english
• URN:NBN: urn:nbn:hr:148:098635
• Study programme: Title: Business Economics in English; Study programme type: university; Study level: undergraduate; Academic / professional title: sveučilišni/a prvostupnik/ prvostupnica(baccalaureus/ baccalaurea) ekonomije (sveučilišni/a prvostupnik/ prvostupnica(baccalaureus/ baccalaurea) ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Public note: Sažetak preuzet iz zaključka rada. Ključne riječi dodijelio knjižničar.
• Created on: 2016-07-19 11:01:49