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Strana radna snaga u hrvatskom i europskom turizmu
Strana radna snaga u hrvatskom i europskom turizmu
Marija Gašparović
Turizam je kompleksan gospodarski sektor koji na tržištu rada generira veliki broj radnih mjesta, a uključuje segmente ugostiteljstva, hotelijerstva i popratnih turističkih usluga i sadržaja koji su objedinjeni u kompletan turistički proizvod. Sa pojavom globalizacijskih procesa sve se više zemalja suočava sa značajnim porastom problema radne snage koje uvelike nedostaje, posebice u domeni turizma, a i s obzirom na činjenicu da je potražnja za turističkim djelatnicima u...
Strategic analysis of Croatian electric power industry
Strategic analysis of Croatian electric power industry
Anja Herceg
Croatian market of electric power supply until joining the EU has not been interested and open as it is today. Of course, the main reason for the huge change on the market was liberalisation of the market led by joining the European Union in 2013, which opened up the market for new entrants, meaning competition. This essay is based on strategic analysis of Croatian market, starting with the SWOT analysis of the biggest supplier, HEP ( Hrvatska Elektroprivreda), followed by SWOT...
Strategic analysis of digital marketing agencies
Strategic analysis of digital marketing agencies
Nikolina Božić-Kudrić
The thesis examines the concepts of strategic and industry analysis and provides a review of the online advertising market size and growth, identifies industry trends, and provides an idea of the industry's future. It performs the analysis of the digital marketing agencies industry, using SWOT, PESTLE and Porter's Five Forces models, and provides an overview of competitive dynamics of digital marketing agencies in Croatia. Based on the analysis conducted, the thesis assesses the industry...
Strategic analysis of food delivery industry using Porter's five forces model
Strategic analysis of food delivery industry using Porter's five forces model
Nino Buljan
One of the most positively impacted industries by the Covid-19 pandemic has been the delivery service industry. At least when talking about the long-run effects. While people were stuck at their homes by their governments, delivery companies came through with their relentless deliveries. From large courier companies to the new boom of food delivery companies, they all played a big role during the hard pandemic times. There has been a huge fluctuation of capital in the industry, and the big...
Strategic analysis of the approach of banking institutions towards small and medium-sized enterprises on the example of Zagrebačka banka d.d.
Strategic analysis of the approach of banking institutions towards small and medium-sized enterprises on the example of Zagrebačka banka d.d.
Lana Sablić
In the contemporary business landscape, the significance of small and medium-sized enterprises (SMEs) in driving economic progress is undeniable. These enterprises frequently rely on the assistance of banking institutions to effectively operate and realize their expansion goals. Understanding the strategies, services and products of Zagrebačka banka d.d. intended for this sector will enable an analytical overview of its approach and determine the advantages that the bank provides to its...
Strategic analysis of the over-the-counter drug industry in Croatia
Strategic analysis of the over-the-counter drug industry in Croatia
Marta Radošević
The company's strategy is now required in order for the corporation to respond to any environmental problems. The pharmaceutical industry has a great interest in analyzing the effectiveness of marketing communication of prescription drugs since prescription drugs represent the main source of income for the pharmaceutical industry. Marketing communication of prescription drugs is not aimed primarily at the consumer because they are not the ultimate decision makers to choose a particular drug...
Strategic analysis of wood industry in Croatia based on Porter's five forces
Strategic analysis of wood industry in Croatia based on Porter's five forces
Ana Jelčić
With this undergraduate thesis I would like to point out the vast possibilities and growth potential of the wood industry, mostly of Croatian, but European markets as well. I have chosen this type of industry because it has enormous potential to spread and compete on both markets. Wood industry in almost all countries in the world has important role in total national economy. Such economy is reflected through contribution from number of employees, number of firms and other economic...
Strategic management in technology based industries: mobile phone industry
Strategic management in technology based industries: mobile phone industry
Domagoj Žulj
As it stands in the introduction the aim of this thesis was to bring the reader closer to topic of strategic management of technology based industries: mobile phone industry as well as to provide them with new and interesting insights in that field What we can conclude from this work is that technology based industries are important part of every other industry. Every business today uses some kind of technology from computers. machines to any other way of doing business , production or...
Strategies of entering into new industries
Strategies of entering into new industries
Nikolina Šiško
This undergraduate paper has sought out to develop a framework at better understanding the strategies adopted by firms to enter a new market. In doing so, I want to enrich the existing knowledge on entry market strategies by adopting the Tisak’s point of view. It is crucial in a company to have good sense of direction, to possess intellectual knowledge about the market and to guide the business toward new ventures when the company has a potential to grow and develop. A successful company...
Strategies of startup companies in fashion industry
Strategies of startup companies in fashion industry
Filip Fiolić
The apparel industry is dominated by huge chains and major labels that profited the most from the fashion industry characteristics, which is mostly the ability to replicate any piece of clothing at a lower cost. However, since technology is starting to play a very important role in the fashion business, startups are making a name of their own. After describing the business of fashion and taking into account the specific features of startup companies we can now better understand the reasons...
Strategija diferencijacije u brzo promjenjivim industrijama
Strategija diferencijacije u brzo promjenjivim industrijama
Magdalena Karatović
Analizirajući obje industrije stvaraju se temelji za odabir jedne od tri generičke konkurentske strategije. 1) strategija troškovnog vodstva; 2) strategije diferencije; 3) strategije fokusiranja. Oba spomenuta poduzeća u radu koriste se strategijom diferencijacije. Odabirom te generičke konkurentske strategije, poduzeća prilagođavaju svoju aktivnost i asortiman korisnicima te se tako bolje razlikuju od svojih konkurenata. Apple je uspio stvoriti veliku vrijednost unutar tehnološke...
Strategija diferencijacije u funkciji izgradnje održive konkurentske prednosti
Strategija diferencijacije u funkciji izgradnje održive konkurentske prednosti
Mihovil Morić
U modernom poslovnom svijetu imperativ za svako poduzeće koje želi opstati na tržištu, odnosno koje želi biti uspješno, jest postizanje održive konkurentske prednosti. Ukoliko poduzeće želi biti dugoročno uspješno u svojim poslovnim aktivnostima ključno je da razvije konkurentsku prednost koja će biti održiva, odnosno koju konkurenti neće lako poništiti. Jedan od načina postizanja dugoročne održive konkurentske prednosti jest upravo korištenjem jedne od tri Porterove...

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