Završni radovi

: The impact of personalized user experience on customer satisfaction and loyalty in eCommerce; Nikolina Božić-Kudrić
In this study, the impact of personalized user experience on customer satisfaction and loyalty in eCommerce was examined. A structured online questionnaire or a survey, modeled on the basis of research conducted in the following papers: (Pappas, 2018) (Bol, et al., 2022) (Park, 2003) (Pappas, et al., 2014) (Treiblmaier & Pollach, 2007), was designed and distributed to a sample of 107 respondents via Google Forms. The results indicated that customers view personalized user experience as...

: The impact of social media on e-commerce in different product categories; Mir Shahryar Rabi
With the introduction of electronic commerce in business, companies faced new challenges and opportunities in the field of marketing. Social networks, which have experienced their boom, have become a key tool for making purchases easier, developing a visual identity, and building brand recognition. This paper highlights the importance of these marketing activities in the context of adapting companies to the market through electronic commerce. Electronic commerce has enabled companies to...

: The impact of the covid-19 pandemic on online retail; Alberta Naletina
Buying decisions are considered by marketing experts as one of the most important processes in marketing because the company's entire marketing strategy is adapted to customers according to the stages of this process and the effectiveness of the company's marketing strategy depends on the company's ability to recognize the needs and desires of the customer, his level of involvement in the purchase and the stage of the purchase process in which the customer is. In other words,...

: The implementation of artificial intelligence and its future potential; Fran Škavić
Firstly, in the paper, I explored the history of artificial intelligence (AI) thought spanning from the early conceptual beginnings, then through early examples of primitive AI applications and all the way to recent feats in this field. Next, I analyzed types of AI, both present and future, encompassing two wide schools of thought; after which I detailed the pathways to achieving practical implementation of AI through machine learning (ML) and deep learning (DL) as well as a brief history of...

: The implementation of digital technologies in retail; Mislav Lacić
Rapid change and evolution of digital technologies results in increased competition and the demand for companies to innovate quickly. It is of great importance for companies today to keep track and pay attention to digital technologies. Business landscape is becoming increasingly complex. To achieve success in 2020 and beyond, companies should adopt digital innovations for the completion of their goals and objectives as well as staying ahead of their competitors. In this manner digital...

: The implementation of responsible marketing intiatives within tobacco industry; Luka Herceg
Tobacco companies fiercely rejected any type of scientific study that found a link between smoking and lung cancer and was conducted by independent scientists. Tobacco companies decided to present their own scientific studies and instil doubt on any other type of study that was not aligning with the goals of the industry and that would pose a threat on industry's profits. In addition, many different lawyers were hired, as well as scientists and government officials, whose major duties were...

: The importance and significance of e-commerce selling platforms when building an online retail presence; Amadeus Josip Posavec
All around the globe, the industry of E-commerce has been incorporated into our daily lives. The industry is continuously growing and expanding into new markets every day. The online seller community has become one of the fastest growing business networks in history and every day, new members join the seller ranks. The industry is by nature, extremely accessible and offers a large potential for growth. New innovations in e-commerce happen every day all over the world. Some of the largest...

: The importance of ATA carnet in the international trade; Viktorija Medić
The ATA carnet is an international document that is used for the customs clearance of goods that are temporarily exported from one country to another as part of a business event, such as fairs, exhibitions, seminars and the like. The ATA carnet consists of several pages and accompanies the goods during the entire business trip. Shipping refers to the process of sending goods from one country to another. This includes all steps in the process, from packing the goods, preparing the necessary...

: The importance of comprehensive cyber security measures within government organizations; Kristina Crnogorac
This thesis aimed to examine past and current cyber security measures within government organizations and related public bodies. One of the goals was to try and provide solutions on how to protect information of national importance and address their vulnerabilities. Another one of the goals was to determine the common factors that underlie specific threats to nations and assess risks that come without enough effective regulations. Governments tend to be more vulnerable to cyber incidents due...

: The importance of technology on FDI in the tourism industry in Croatia; Nataliia Levchenko
This undergarduate thesis shows and explaines the importance of technology on the foreign direct investmnets in the tourism industry in the republic of Croatia. It explains the tourism industry in general, driving factors of tourism industry and the situation regarding the tourism sector in the republic of Croatia. Then, it explains the main points of the foreign direct investments. Also it shows the impact of foreign direct investments on the development of recipient country and its...

: The importance of the accession of the Republic of Croatia to the Eurozone; Leonora Bajrami
The medium of exchange for the goods and services in the European union is called euro. Its main purpose is that the single currency offers a number of advantages and benefits compared to each Member State having its own currency. In addition to eliminating fluctuation risks and the costs of exchanging currencies and strengthening the single market, Member States can work more closely on a stable currency and economy because of the euro, which is in everyone's interest. The...

: The influence of color in retail stores on customer purchasing in the municipality of Grude; Luka Kolobarić
Although the process of retail dates back to ancient times, to this day scientists and researchers are trying to find out more about all of the aspects and strategies that go on while shopping in retail. One of the ways to influence consumers is the adequate use of color. Color can have different meaning and symbolism for people all around the world. So, from a scientific point of view, it would be useful to examine the impact of color in Grude, as it is one of the most developed...

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