Uloga institucionalnih investitora kao poveznica budućeg razvoja Fintech-a i sporta

master's thesis

• Title (english): The role of institutional investors as a link between the future development of Fintech and sports
• Author: Lana Horvatić
• Mentor: Jakša Krišto (mentor)
• Committee member: Ana Ivanišević Hernaus (član povjerenstva)
• Committee member: Maja Mihelja Žaja (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Finance); Zagreb
• Defense date and country: 2023-07-11, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Finance

Abstract

Ovaj diplomski rad temelji se na pokazivanju uloge Institucionalnih investitora kao poveznice budućeg razvoja fintech-a i sporta. Institucionalni investitori od velike su važnosti na tržištu te u širem smislu obuhvaćaju mirovinske fondove, investicijske fondove, osiguratelje, investicijske banke, financijske kompanije, hedge fondove, odnosno sve institucije koje investiraju u druge. U posljednjih nekoliko desetljeća porasla je njihova važnost u društvu te se njihova uloga u gospodarstvu značajno proširila. U radu će se prikazati obilježja Institucionalnih investitora te razvoj i financiranje sporta i način na koji sport djeluje danas u društvu, kao i na koji način je fintech pospješio digitalizaciju sporta u vremenu od COVID-19 pandemije do danas. Cilj ovog diplomskog rada je prikazati korist sporta u današnjem razvijenom sustavu ekonomije te prikazati kakav potencijal ima ukoliko se nastavi trend ulaganja od strane Institucionalnih investitora u isti. Također, prikazati na koji se sve način sport može prilagoditi ekonomiji i pomoći u obostranom razvoju.

Abstract (english)

This thesis aims to show the role of Institutional investors as key in the future development of fintech and sports. Institutional investors are of great importance in the market and in a broader sense include pension funds, investment funds, insurers, investment banks, financial companies, hedge funds, more precisely, all institutions that invest in others. In the last few decades, their importance in society has increased and their role in the economy has expanded significantly. This thesis will present the characteristics of Institutional investors and the development and financing of sports. This thesis will also describe the way sports impact society, as well as how fintech has improved the digitization of sports in the time since the COVID-19 pandemic until today. The aim of this thesis is to show the benefits of sports in today's developed economic system and to show what potential it has if the trend of investment by Institutional investors continues. As well as reveal how sports can adapt to the economy and help in mutual growth.

• Keywords: institucionalni investitori; fintech; financije; tehnologija; sport; zdrav način života; COVID-19
• Keywords (english): institutional investors; fintech; finance; technology; sport; healthy lifestyle; COVID-19
• Language: croatian
• URN:NBN: urn:nbn:hr:148:733580
• Study programme: Title: Business Economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2023-07-11 16:31:46