Poduzetništvo i ruralni turizam - primjer Šibensko-kninska županija

graduate thesis

• Title (english): Entrepreneurship and rural tourism - the example of the County of Šibenik-Knin
• Author: Iva Zorica
• Mentor: Marko Kolaković (mentor)
• Committee member: Ivana Kovač (član povjerenstva)
• Committee member: Mladen Turuk (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2023-09-20, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Economics of Entrepreneurship

Abstract

Predmet rada je analiza poduzetništva i razvoja ruralnog turizma na primjeru Šibensko-kninske županije. Ruralni turizam predstavlja sve traženiji oblik turizma, a Šibensko-kninska županija posjeduje veliki potencijal za razvoj ove vrste turizma. Razvoj tehnologije i urbani način života iziskuje potrebu za bijegom iz gradske vreve i stresnog načina života što dovodi do sve većeg interesa javnosti za ruralnim turizmom. Cilj istraživanja ogleda se kroz detaljno analiziranje trenutnog stanja ruralnog turizma u Republici Hrvatskoj s posebnim osvrtom na stanje ruralnog turizma u Šibensko-kninskoj županiji. Također se prikazuje SWOT analiza ruralnog turizma Šibensko-kninske županije te analizira i opisuje pozitivan primjer uspješnog poduzetničkog projekta ruralnog turizma Skradinske delicije iz mjesta Bićine kod Skradina. Ruralni turizam važan je zbog spoja poljoprivredne proizvodnje, tradicije, gastro i eno ponude te turističkih usluga. Ruralni turizam uvelike može pridonijeti diverzifikaciji ekonomskih aktivnosti u ruralnim sredinama te time omogućiti društvenu i gospodarsku revitalizaciju takvih krajeva. Razvojem ruralnog turizma promiče se investiranje i unaprjeđenje stanovanja u obiteljskim poljoprivrednim gospodarstvima te poboljšanje poljoprivredne proizvodnje.

Abstract (english)

The subject of the work is the analysis of entrepreneurship and the development of rural tourism on the example of Šibenik-Knin County. Rural tourism is an increasingly popular form of tourism and Šibenik-Knin County has great potential for the development of this type of tourism. The development of technology and the urban way of life requires the need to escape from the hustle and bustle of the city and the stressful way of life, which leads to an increasing interest of the public in rural tourism. The goal of the research is reflected through a detailed analysis of the current state of rural tourism in the Republic of Croatia, with special reference to the state of rural tourism in Šibenik-Knin County. A SWOT analysis of rural tourism in Šibenik-Knin County is also presented and a positive example of a successful entrepreneurial project of rural tourism Skradinske delicije from the town of Bićine near Skradin is analysed and described. Rural tourism is important because of the combination of agricultural production, tradition, gastronomic and eno offer and tourist services. Rural tourism can greatly contribute to the diversification of economic activities in rural areas and thereby enable the social and economic revitalization of such areas. The development of rural tourism promotes investment and improvement of housing in family farms and the improvement of agricultural production.

• Keywords: poduzetništvo; ruralni turizam; održivi razvoj; Šibensko - kninska županija; Skradinske delicije
• Keywords (english): entrepreneurship; rural tourism; sustainable development; Šibenik-Knin County; Skradinske delicije
• Language: croatian
• URN:NBN: urn:nbn:hr:148:727164
• Study programme: Title: /; Study programme type: professional; Study level: graduate; Academic / professional title: magistar ekonomije/magistra ekonomije (magistar ekonomije/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2023-09-20 15:05:39