Korelacija elektroničke trgovine i urbane logistike

undergraduate thesis

• Title (english): Correlation of electronic trade and urban logistics
• Author: Iva Karin
• Mentor: Ivan Kovač (mentor)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Trade and International Business); Zagreb
• Defense date and country: 2023-09-28, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

Elektroničku trgovinu prije svega karakterizira brzina odvijanja poslovnih procesa kao i izrazita prisutnost konkurencije. Stoga elektronička trgovina mora razvijati sofisticirane i fleksibilne logističke strategije kako bi ispunila visoka očekivanja potrošača, što uključuje brzu dostavu, lako vraćanje proizvoda, kao i efikasno upravljanje zalihama. Svjedoci smo brzog razvoja elektroničke trgovine kao i njenog kontinuiranog usklađivanja sa logistikom a sa ciljem što boljeg zadovoljenja potreba kupaca. U radu je istražena veza između urbane logistike i elektroničke trgovine u Republici Hrvatskoj. Rezultati provedenog empirijskog istraživanja ukazuju na povezanost između ova dva ključna aspekta suvremenog poslovanja u Republici Hrvatskoj. Rezultati provedenog istraživanja potvrđuju da urbana logistika igra ključnu ulogu u brzom rastu i razvoju elektroničke trgovine.

Abstract (english)

E-commerce is primarily characterized by the speed of business processes as well as the strong presence of competition. Therefore, electronic commerce must develop sophisticated and flexible logistics strategies to meet high consumer expectations, which include fast delivery, easy product returns, and efficient inventory management. We are witnessing the rapid development of electronic commerce, as well as its continuous coordination with logistics, with the aim of meeting the needs of customers as best as possible. The paper investigates the connection between urban logistics and electronic commerce in the Republic of Croatia. The results of the conducted empirical research indicate a connection between these two key aspects of modern business in the Republic of Croatia. The results of the conducted research confirm that urban logistics play a key role in the rapid growth and development of electronic commerce.

• Keywords: elektronička trgovina; urbana logistika; Republika Hrvatska
• Keywords (english): electronic commerce; urban logistics; Republic of Croatia
• Language: croatian
• URN:NBN: urn:nbn:hr:148:403022
• Study programme: Title: Business economy; specializations in: Trade business, Tourism business, Accounting and financial business; Course: Trade business; Study programme type: professional; Study level: undergraduate; Academic / professional title: Stručni prvostupnik (Stručni prvostupnik)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2023-09-29 10:57:31