Uloga odabranih izvora financiranja u razvoju turizma destinacija : primjer Požeško-slavonske županije

master's thesis

• Title (english): Role of chosen sources of financing in development of tourism destinations : the case of Požega-Slavonia County
• Author: Ivan Vodinelić
• Mentor: Vanja Krajinović (mentor)
• Committee member: Antonio Vlahov (član povjerenstva)
• Committee member: Nevenka Čavlek (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Tourism); Zagreb
• Defense date and country: 2023-09-29, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

Pristup i odabir pojedinih izvora financiranja predstavlja jedan od ključnih zadataka pri pokretanju poduzetničkog projekta, zbog čega se ističe važnost istraživanja ovog područja. U ovom diplomskom radu, prikupljanjem sekundarnih podataka, istraženi su različiti formalni i neformalni izvori financiranja i njihova obilježja, kao i ograničenja u svrhu pružanja smjernica poduzetnicima u turizmu za odabir isplativih izvora za njihove projekte. Osim toga, u radu se analiziraju ključne pretpostavke razvoja turizma koje je potrebno uzeti u obzir kako bi se osigurao uspješan razvoj destinacije. Naglašena je i složenost utjecaja turizma na destinacije, uključujući ekonomske, društvene, kulturne, političke i ekološke aspekte kao i uloga ključnih dionika. Empirijsko istraživanje provedeno je na uzorku od 25 smještajnih objekata s područja Požeško-slavonske županije uz pomoć strukturiranog anketnog upitnika. Analiza prikupljenih primarnih podataka upućuje na nedostatak svijesti poduzetnika o neformalnim izvorima financiranja, poput poslovnih anđela i skupnog financiranja. Također, istaknuta je potreba za većom podrškom i informacijama od strane vlasti u vezi s dostupnim financijskim potporama i EU fondovima. Utvrđeno je i da se većina poduzetnika i dalje oslanja na tradicionalne izvore financiranja poput bankarskog kredita i vlastitih sredstava. Kao doprinos istraživanju u okviru analiziranog područja, ovaj diplomski rad pruža teorijske smjernice i praktične uvide u izvore financiranja u turizmu, s posebnim naglaskom na Požeško-slavonsku županiju. Empirijsko istraživanje daje konkretne informacije koje mogu pomoći poduzetnicima prilikom ulaska u turističke poduzetničke pothvate, istraživanje alternativnih izvora financiranja i razumijevanje ključnih pretpostavki razvoja turizma u njihovoj destinaciji.

Abstract (english)

Access to and selection of certain funding sources is one of the key tasks when starting an entrepreneurial project, which is why the importance of research in this area is highlighted. In this master thesis, by collecting secondary data, various formal and informal sources of financing and their characteristics, as well as limitations, have been examined in order to provide guidelines to tourism entrepreneurs for choosing profitable sources for their projects. In addition, the paper deals with the key assumptions of tourism development that should be taken into account in order to ensure the successful development of a destination. Moreover, it emphasizes the complexity of the impact of tourism on destinations, including economic, social, cultural, political and ecological aspects, as well as the role of key stakeholders. Empirical research was conducted on a sample of 25 accommodation facilities from the Požega-Slavonia County by means of a structured questionnaire. The analysis of the collected primary data points to a lack of awareness among entrepreneurs about informal sources of financing, such as business angels and crowdfunding. Furthermore, the need for greater support and information from the authorities regarding available financial support and EU funds is highlighted. It was also established that most entrepreneurs still rely on traditional sources of financing, such as bank loans and own funds. As a contribution to research, this thesis provides theoretical guidelines and practical insights into the sources of financing in tourism, with a special emphasis on the Požega-Slavonia County. The empirical research offers specific information that can help entrepreneurs when entering into tourism business ventures, researching alternative sources of financing and understanding key assumptions of tourism development in their destination.

• Keywords: izvori financiranja; projekt; ograničenja razvoja turizma; učinci turizma; dionici
• Keywords (english): sources of financing; project; limitations of tourism development; impacts of tourism; shareholders
• Language: croatian
• URN:NBN: urn:nbn:hr:148:801554
• Study programme: Title: Business economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: sveučilišni magistar ekonomije/sveučilišna magistra ekonomije (sveučilišni magistar ekonomije/sveučilišna magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2023-09-29 12:22:36