Uloga stavova djece i roditelja u kupovini prehrambenih proizvoda

doctoral thesis

• Title (english): The role of children's and parents' attitudes in food product purchases
• Author: Dora Gaćeša
• Mentor: Ružica Brečić (mentor)
• Committee member: Ana Tkalac Verčič (predsjednik povjerenstva)
• Committee member: Ružica Brečić (član povjerenstva)
• Committee member: Dario Miočević (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Marketing); Zagreb
• Defense date and country: 2024-01-10, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Marketing
• Universal decimal classification (UDC): 330 - Economics. Economic science

Abstract

Ova doktorska disertacija bavi se složenom dinamikom obiteljske kupovine prehrambenih proizvoda, istražujući interaktivan proces između roditelja i djece. Dok su roditelji tradicionalno odgovorni za nabavu prehrambenih proizvoda, utjecaj djece na obiteljsku kupovinu sve je veći te obuhvaća cijeli proces donošenja odluka o kupovini. Istražujući odnose između eksplicitnih i implicitnih stavova roditelja i djece o hrani, otkriveno je da roditelji značajno oblikuju stavove djece. Ovim istraživanjem rasvjetljava se ključna uloga roditelja u oblikovanju djece kao potrošača u specifičnoj domeni prehrambenih proizvoda. Nadalje, ustanovljeno je da eksplicitni stavovi roditelja, za razliku od implicitnih, imaju pozitivan učinak na kupovinu zdrave hrane, čime se zaključuje da je kupovina namjeran proces donošenja odluka. Dodatno, otkriveno je da eksplicitni i implicitni stavovi djece jedinstveno doprinose njihovim zahtjevima za kupovinu hrane. Višedimenzionalni pristup istraživanja, koji uključuje eksplicitne i implicitne mjere, pridonosi vrijednim uvidima u razumijevanje složene dinamike koja okružuje obiteljske izbore hrane. U radu je pružena nova perspektiva o formiranju dječjih stavova o hrani te jedinstvenom utjecaju eksplicitnih i implicitnih procesa u predviđanju ponašanja u kontekstu hrane.

Abstract (english)

This doctoral dissertation deals with the complex dynamics of family food purchases, exploring the interactive process between parents and children. While parents are traditionally responsible for food product purchases, children’s influence on family purchases is increasing and encompasses the entire decision-making process. Investigating the relationship between parents' and children's explicit and implicit food attitudes, it was found that parents significantly shape children's attitudes. This research sheds light on the key role of parents in shaping children as consumers in the specific domain of food products. Furthermore, it was established that parents' explicit attitudes, in contrast to implicit ones, have a positive effect on the purchase of healthy food, thus concluding that the purchase is an intentional decision-making process. Additionally, children's explicit and implicit attitudes were found to uniquely contribute to their food purchase requests. The multidimensional research approach, which includes explicit and implicit measures, provides valuable insights into understanding the complex dynamics surrounding family food choices. The doctoral dissertation offers a new perspective on the formation of children's food attitudes and the unique influence of explicit and implicit processes in predicting behavior in the context of food.

• Keywords: eksplicitni stavovi o hrani; implicitni stavovi o hrani; kupovina prehrambenih proizvoda; roditelji; djeca; obitelj; zahtjevi djece za kupovinu
• Keywords (english): implicit food attitudes; explicit food attitudes; food product purchases; parents; children; family; children's food purchase requests
• Language: croatian
• URN:NBN: urn:nbn:hr:148:889340
• Promotion: 2024
• Project: Number: PZS-2019-02-9814; Title: Ispitivanje stavova djece u Hrvatskoj o matematici – Razvoj marketinških strategija za veću uspješnost kurikularne reforme; Title: Croatian School Children’s Attitudes About Mathematics: Evaluation and Outreach Strategies for a More Effective Curriculum Reform; Acronym: MATH ATTDS; Leader: Ružica Brečić; Jurisdiction: Croatia; Funder: HRZZ; Funding stream: PZS
• Study programme: Title: Economics and Business Economics; Study programme type: university; Study level: postgraduate; Academic / professional title: doktor/doktorica znanosti iz znanstvenog područja društvenih znanosti (doktor/doktorica znanosti iz znanstvenog područja društvenih znanosti)
• Type of resource: Text
• Extent: 196 str.
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2024-01-24 14:39:49