Povezanost percepcija društvene odgovornosti poslodavca i razine privrženosti zaposlenika organizaciji

master's thesis

• Title (english): The Relationship Between Perceptions of Employer's Social Responsibility and Their Level of Organizational Commitment
• Author: Dominik Bartolac
• Mentor: Nina Pološki Vokić (mentor)
• Committee member: Nina Pološki Vokić (predsjednik povjerenstva)
• Committee member: Mislav Ante Omazić (član povjerenstva)
• Committee member: Milka Rimac Bilušić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Organization and Management); Zagreb
• Defense date and country: 2024-09-30, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Društveno odgovorno poslovanje postalo je ključan koncept modernog poslovanja jer ne samo da uključuje ekološke, društvene i ekonomske aspekte poslovanja, nego i izravno utječe na zadovoljstvo i poslovne rezultate. Pored toga, rad se bavi i pojmom privrženosti zaposlenika organizaciji, koji označava stupanj emocionalne i profesionalne povezanosti zaposlenika s organizacijom. Privrženost zaposlenika organizaciji, zajedno s društveno odgovornim poslovanjem, igra ključnu ulogu u modernom poslovanju, jer doprinosi povećanju zadovoljstva zaposlenika i organizacijske uspješnosti.
Ovaj diplomski rad istražuje povezanost percepcija zaposlenika društvene odgovornosti njihovog poslodavca i razine privrženosti zaposlenika toj organizaciji. Rad se sastoji od teorijskog dijela, koji obuhvaća sveobuhvatni pregled literature o društveno odgovornom poslovanju i privrženosti zaposlenika organizaciji. Empirijski dio rada temelji se na istraživanju provedenom putem anketnog upitnika, a uzorak od 137 ispitanika omogućuje indikativnu analizu povezanosti percepcija društveno odgovornog poslovanja i različitih dimenzija privrženosti organizaciji – afektivna, normativna i instrumentalna.
Na temelju rezultata provedenog istraživanja uočena je statistički značajna povezanost između percepcija društvene odgovornosti poslodavca i ukupne te afektivne i normativne privrženosti ispitanika njihovim organizacijama, dok se te percepcije nisu pokazale statistički značajno povezanima s njihovom instrumentalnom privrženosti organizaciji.

Abstract (english)

Corporate social responsibility has become a key concept in modern business, as it not only encompasses environmental, social, and economic aspects but also directly influences employee satisfaction and business performance. In addition, this paper addresses the concept of employee commitment to the organization, which refers to the degree of emotional and professional connection an employee has with the organization. Employee commitment, together with corporate social responsibility, plays a crucial role in modern business as it contributes to increased employee satisfaction and organizational success.
This thesis explores the relationship between employees' perceptions of their employer's corporate social responsibility and their level of commitment to the organization. The paper consists of a theoretical part, which provides a comprehensive literature review on corporate social responsibility and employee commitment. The empirical part of the paper is based on research conducted through a survey, and the sample of 137 respondents allows for an indicative analysis of the relationship between perceptions of corporate social responsibility and various dimensions of organizational commitment – affective, normative, and instrumental.
Based on the results of the conducted research, a statistically significant relationship was observed between perceptions of employer's corporate social responsibility and overall, affective, and normative commitment of the respondents, while these perceptions were not found to be statistically significantly related to their instrumental commitment.

• Keywords: društveno odgovorno poslovanje; privrženost zaposlenika organizaciji; afektivna privrženost; normativna privrženost; instrumentalna privrženost
• Keywords (english): corporate social responsibility; organizational commitment; affective commitment; normative commitment; instrumental commitment
• Language: croatian
• URN:NBN: urn:nbn:hr:148:253718
• Study programme: Title: Business economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: sveučilišni magistar ekonomije/sveučilišna magistra ekonomije (sveučilišni magistar ekonomije/sveučilišna magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-10-01 15:20:02