UTJECAJ NISKOBUDŽETNIH ZRAČNIH PRIJEVOZNIKA NA POSLOVANJE ZRAČNE LUKE ZADAR

master's thesis

• Title (english): THE INFLUENCE OF LOW-COST AIRLINES ON ZADAR INTERNATIONAL AIRPORT TRAFFIC PERFORMANCES
• Author: Barbara Žnidarec
• Mentor: Darko Prebežac (mentor); MBZ: 217773
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2020-07-07, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Zadnjih desetak godina na tržištu zračnog prometa pojavili su se zračni prijevoznici sa drugačijom poslovnom strategijom u odnosu na, tradicionalne zračne prijevoznike, koji su uvelike utjecali kako na zračne prijevoznike tako i na zračne luke. Riječ je o niskobudžetnim zračnim prijevoznicima (LCC), kojima je temelj poslovanja pružanje usluge prijevoza zrakoplovom, ali bez dodatnih usluga putnicima. Sve veći je utjecaj takvih prijevoznika, a najznačajniji korisnici njihovih prijevoznih usluga su obitelji koje putuju sa djecom ili studenti kojima puna usluga nije od velike važnosti te su spremni platiti nižu cijenu prijevoza kako bi stigli na svoje krajnje odredište. Osnovni cilj rada usmjeren je na istraživanje niskobudžetnih zračnih prijevoznika i njihovog utjecaja na ukupno poslovanje Zračne luke Zadar, odnosno kako rast ove vrste prijevoza utječe na turizam destinacije općenito.

Abstract (english)

In the past few years air carriers have come up with a different business strategy compared to traditional air carriers, which have greatly affected both air carriers and airports. These are low-cost carriers (LCC), the basis of which is to provide airline services, but without additional passenger service. Iti s the greater impact of such carriers, and the most significant users of their transport services are families traveling with their children or students whose full service is not so important, and they are ready to pay a lower transport cost to reach their ultimate destination. The main goal of this project is to research low-cost carriers and their impact on the total operation of Zadar Airport, and how the growth of this type of transport affects the tourism of destinations in general.

• Keywords: Niskobudžetni zračni prijevoznici; turizam; Zračna luka Zadar; strategija niskih troškova
• Keywords (english): low-cost airline carriers; tourism; Zadar Airport; low-cost strategy
• Language: croatian
• URN:NBN: urn:nbn:hr:148:906134
• Study programme: Title: Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access; Embargo expiration date: 2021-07-11
• Created on: 2020-07-10 20:55:06