Elektroničko poslovanje i primjena online rezervacijskih sustava u turizmu

master's thesis

• Title (english): E-business and implementation of online reservation systems
• Author: Matija Galeković
• Mentor: Mario Spremić (mentor); MBZ: 233591
• Committee member: Mario Spremić (predsjednik povjerenstva)
• Committee member: Ivan Strugar (član povjerenstva)
• Committee member: Božidar Jaković (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Informatics); Zagreb
• Defense date and country: 2020-09-17, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Business Informatics

Abstract

Utjecajem ubrzanog razvoja tehnologije te interneta, komunikacija te načini izvedbe poslovanja postaju dostupni na globalnoj razini. Stvaraju se mnoge prednosti kod poslovanja poduzeća u turizmu kao i mogućnosti odabira te kreiranja vlastitog putovanja pojedinaca ili grupe ljudi. Pomoću moderne tehnologije otvoren je pristup poduzećima koja oglašavaju svoje ponude online i pružaju ljudima razne opcije u kreiranju vlastitog putovanja kao što su: odabir prijevoznog sredstva, smještaja, izlete i ture uz pratnju vodiča, rezervacije stola u restoranu i slično. Preko takvih rezervacijskih sustava očituju se imidž i identitet ponuđača turističkih usluga, a o ponuđaču ovisi osiguranje stabilnosti i kvaliteta ponuđene usluge, kao i njihovog poslovanja sa krajnjim korisnicima. Suvremena tehnologija u poslovanju te primjena online rezervacijskih sustava pružaju mogućnost jednostavnog odabira i kupovine željenog sadržaja ovisno o preferencijama ljudi.

Abstract (english)

Communication and the way of doing business globally is widely impacted by the rapid technology improvement. Due to the rapid impact and development of technology, there are many opportunities for specific tourism companies as well as for individual or group self travel plan organization. With the help of modern technology, access is open to companies that advertise their offers online and provide individuals with various options in creating their own trip such as: choosing means of transportation, accommodation, guided tours and tours without local guiding, restaurant reservations and similar. Through such reservation systems, tourism agency operator promotes itself with various branding, quality and online travel plan differentiation making it easier for the customer to decide from similar offers. Modern technology in business and the application of online reservation systems provide the ability to easily select and purchase the desired content depending on people's preferences.

• Keywords: elektroničko poslovanje; digitalna transformacija; turizam; rezervacijski sistemi; online turističa agencija
• Keywords (english): e-business; digital transformation; tourism; reservation systems; online travel agency
• Language: croatian
• URN:NBN: urn:nbn:hr:148:439851
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to authenticated users
• Created on: 2020-09-22 22:07:59