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undergraduate thesis
Uloga ambasadora marke za kozmetičke proizvode na Instagramu
2021. urn:nbn:hr:148:752601
Kelava, Ana
University of Zagreb
Faculty of Economics and Business
Department of Marketing

Cite this document

Kelava, A. (2021). Uloga ambasadora marke za kozmetičke proizvode na Instagramu (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:752601

Kelava, Ana. "Uloga ambasadora marke za kozmetičke proizvode na Instagramu." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:148:752601

Kelava, Ana. "Uloga ambasadora marke za kozmetičke proizvode na Instagramu." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:148:752601

Kelava, A. (2021). 'Uloga ambasadora marke za kozmetičke proizvode na Instagramu', Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, accessed 30 March 2024, https://urn.nsk.hr/urn:nbn:hr:148:752601

Kelava A. Uloga ambasadora marke za kozmetičke proizvode na Instagramu [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2021 [cited 2024 March 30] Available at: https://urn.nsk.hr/urn:nbn:hr:148:752601

A. Kelava, "Uloga ambasadora marke za kozmetičke proizvode na Instagramu", Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:148:752601

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Metadata
TitleUloga ambasadora marke za kozmetičke proizvode na Instagramu
AuthorAna Kelava
MentorMirko Palić (mentor)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Marketing)
Zagreb
Defense date and country2021-06-18, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U ovom završnom radu opisani su zadaci ambasadora, koje su njegove vještine i zadaci kao ambasador neke marke. Detaljnije je objašnjeno što je marka, kako se markom upravlja te koje su metode mjerenja marke te kakve su vrijednosti marke. Također proučavaju se kozmetički proizvodi (povijest, karakteristike te kategorije kozmetičkih proizvoda). U zadnjem dijelu opisan je utjecaj Instagrama te postupak kako poznate osobe postaju ambasadori neke marke odnosno brenda.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:148:752601
Study programmeTitle: Business Economics; specializations in: Trade Business Operations, Tourism Business Operations, Accounting and Finances, Business Secretary
Course: Trade Business Operations
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a pristupnik/pristupnica ekonomije (stručni/a pristupnik/pristupnica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-06-18 12:05:12