Organizacijska kultura kao element uspješnosti organizacije na primjeru poduzeća Rimac Automobili

master's thesis

• Title (english): Organizational culture as an element of business performance based on Rimac Automobili
• Author: Petra Lijović
• Mentor: Valentina Vučković (mentor)
• Committee member: Ivana Štulec (predsjednik povjerenstva)
• Committee member: Mladen Turuk (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Managerial Economics); Zagreb
• Defense date and country: 2021-09-23, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Economics of Entrepreneurship

Abstract

Pojam organizacijske kulture je često korišten od strane stručnjaka te ima značajnu ulogu u razvoju poduzeća. Međuodnos uspješnosti i organizacijske kulture sve je važniji faktor u današnjem poslovnom okruženju gdje moderna poduzeća putem diverzifikacije, inovativnosti i timskog duha kao važnih elemenata poslovanja, ostvaruju napredak i konkurentsku prednost koja je zasnovana na temeljnim vrijednostima poduzeća. Ovaj rad promatra povezanost organizacijske kulture i uspješnosti promatranog poduzeća te nastoji utvrditi koje temeljne vrijednosti organizacijske kulture potiču elemente uspješnosti kao što su inovativnost, fleksibilnost te efikasnost. Istraživanje u obliku dubinskog intervjua, ispituje i opisuje temeljne vrijednosti poduzeća, procese i sisteme rada te načine poticanja inovacija pomoću organizacijske kulture i klime. Zaključak rada iznosi zašto je organizacijska kultura važna za daljnji napredak promatranog poduzeća te kako pomoću nje upravlja ponašanjem zaposlenika i usmjerava poslovanje k jednom cilju.

Abstract (english)

The term „organizational culture“ is widely used by experts and has a significant role in organizational development. The relationship between organizational performance and organizational culture is increasingly important factor in today's business world where modern companies use diversification, innovation and team spirit to create advancement and competitive advantage which are based on company's core values. This paper examines the connection between observed company's organizational culture and performance. Furthermore, it determines which organizational core values result in innovativeness, organizational flexibility and efficacy as important elements of business performance. Research is based on an interview with a worker and examines company's core values, systems and processes and ways of encouraging innovations through organizational culture and climate. In conclusion, the research results indicate why the company's organizational culture is important for advancement and growth, and how does it manage and direct workers to company’s goals.

• Keywords: organizacijska kultura; uspješnost; temeljne vrijednosti; inovativnost
• Keywords (english): organizational culture; performance; core values; innovativeness
• Language: croatian
• URN:NBN: urn:nbn:hr:148:562597
• Study programme: Title: Economics of Entrepreneurship; Study programme type: professional; Study level: specialist graduate; Academic / professional title: stručni specijalist/specijalistica poduzetništva (stručni specijalist/specijalistica poduzetništva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2021-09-23 13:31:14