Marketing Opatije kao destinacije kongresnog turizma

undergraduate thesis

• Title (english): Marketing of city Opatija as a congress tourism destination
• Author: Natalija Markulin
• Mentor: Josip Mikulić (mentor)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Tourism); Zagreb
• Defense date and country: 2015-09-14, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Turistička destinacija Opatija posjeduje dugogodišnju tradiciju kongresnog turizma. Njezin budući razvoj turističke ponude bi trebao ići upravo u smjeru razvoja kongresne ponude objedinjavanjem i razvojem tri funkcionalne cjeline grada Opatije. Razvojem tri funkcionalne cjeline, obalnog područje, zaobalja i područja Parka prirode Učka, ta turistička destinacija pruža cjelovitu ponudu kongresnog turizma. Obalno područje obuhvaća pojas kopna i sadržava sve urbane funkcije Grada Opatije, a namijenjeno je za ugostiteljsko-turističke i povezane sadržaje. Zaobalje, odnosno zaleđe spaja obalno područje i Park prirode Učka, u koji se usmjeravaju novi turistički sadržaji, a pruža i mogućnost izgradnje kongresnog centra koji bi upotpunio kongresnu infrastrukturu grada Opatije. Na tom području potrebno je prilagoditi turističku i prometnu infrastrukturu kako bi se povezao sa već razvijenim obalnim područjem. Park prirode Učka, kao jedna od funkcionalnih cjelina Grada Opatije predstavlja dodatnu vrijednost u kongresnoj turističkoj ponudi Opatije, jer omogućava razne rekreativne sadržaje i izlete, koji upotpunjuju kongresnu ponudu grada.

Abstract (english)

Tourism destination Opatija owns a long tradition of congress tourism. It's future development should go right in the direction of congress tourism growth by unification and development of three functional entities of Opatija. With the development of three functional entities, the coastal area, the hinterland and the Učka Nature Park, this tourism destination would have a comprehensive offer of congress tourism. The coastal area includes the area of mainland and contains all the urban functions of the City of Opatija, which is intended for tourism hospitality services and related content. Hinterland connects the coastal area and the Učka Nature Park, in which are directed new tourism facilities and provides the possibility of building a convention center that would complement the congress infrastructure of the city of Opatija. In this area it is necessary to adapt the tourism and traffic infrastructure in order to connect with already developed coastal area. Učka Nature Park, one of the functional entities of the City of Opatija, represents the added value in the congress tourism offer of Opatija, because it allows a variety of recreational activities and excursions that complement the congress offer of the city.

• Keywords: turistička destinacija; marketing; kongresni turizam; Opatija
• Language: croatian
• URN:NBN: urn:nbn:hr:148:259583
• Study programme: Title: Business Economics; Study programme type: university; Study level: undergraduate; Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Public note: Ključne riječi dodijelio knjižničar.
• Created on: 2016-08-30 17:54:38